Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

2016 267

2016 Innovation Marketing Insights 267

Alida

DECEMBER 22, 2016

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Gaining customer trust will become a more significant source of long-term competitive advantage. How smart brands measure customer intelligence ROI.

2017 0

2017 E Commerce 2016 Social Media 0

Amity

FEBRUARY 2, 2016

The Best Customer Success Resources of 2016. ” Subscription models, like those used by Software-as-a-Service (SaaS) companies, create a much lower barrier for entry for customers and allow for much higher adoption rates of new and innovative services. February 9-11 - SaaStr Annual 2016. May 10-12 - Pulse 2016 Conference.

2016 80

2016 Customer Success Webinar Customers 80

ClearAction

NOVEMBER 27, 2018

This mature approach aims to grow customer lifetime value and long-term sustainable competitive advantage 1 , as pointed out in the first article of this six-part series: Customer-Centric Marketing: Step Up Performance. 1 Customer Satisfaction Research Study , MarketingSherpa, December 2016. Fourth Layer: Managerial Rituals.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

ClearAction

OCTOBER 25, 2018

Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” Marketing and innovation produce results; all the rest are costs. 1 Customer Satisfaction Research Study , MarketingSherpa, December 2016. It’s much more than semantics.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Storyminers

JULY 6, 2020

In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Adrian Swinscoe. Aimee Lucas. Barry Dalton. Bob Thompson.

Customer Service 59

Customer Service Customer Experience Magazine Books 59