Remove 2016 Remove Customer Engagement Remove Loyalty Remove Multi-Channel
article thumbnail

Delivering what US consumers want

Eptica

Date: Friday, July 8, 2016 Delivering what US consumers want. Published on: July 08, 2016. Author: Chris Eideh Knowing your customers is at the heart of designing and delivering the right experience to engage with them successfully. Share this page on: Tweet.

article thumbnail

Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

In 2016, mobile marketing will be a must-have by many businesses. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Check out Cafe Rouge Express running a mobile loyalty campaign: Image credit: rippll.co. Six: The Numbers Don’t Lie.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why CEOs need to focus on customer experience

Eptica

Date: Wednesday, August 24, 2016 Why CEOs need to focus on customer experience. Published on: August 24, 2016. Author: Olivier Njamfa Customer experience (CX) is moving rapidly towards the top of the CEO agenda as businesses realize its importance to the bottom line. Share this page on: Tweet.

article thumbnail

The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.

article thumbnail

Accelerating the Customer Experience post-COVID

Lumoa

Because the pandemic has not only changed how we interact with customers, but also the level of standards the customers now have, it’s time to be a little bold in your experimentation of what works. Embrace the rise of messaging apps One way might be to incorporate texting into your communication channels.

article thumbnail

3 Keys to Modernizing Customer Engagement

Kustomer

With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications. How Can You Provide Differentiated Customer Service? By ignoring customer service, brands are missing out on market share and revenue. 1) Take a True Omnichannel Approach to Modernize Customer Service.

article thumbnail

Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

2023 52