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Loyalty technology for the API economy

Currency Alliance

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52
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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52
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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. Daisy Jing, 27 years old, founded and bootstrapped a now multi-million beauty product line called Banish. Salesforce recently released the 2016 edition of the State of Marketing report.

2016 111
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Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

These days, there are multiple digital channels for customers to choose from; everything from email, live chat and of course, social media. According to a January 2016 report from the Ombudsman Service, 82% of consumers said they wouldn’t put up with poor service without taking action. A stream of new ideas. Conclusion.

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The 12 Best Customer Service Software Tools for 2022

Kustomer

Spanning multiple channels, across both brick-and-click locations, customers want immediate answers to product questions, swift resolution to their problems, and personalized brand interactions. In this particular digital age, the ability to offer the same level of service, across any channel, is paramount to long-term brand success.

2022 98
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3 Keys to Modernizing Customer Engagement

Kustomer

According to a 2016 study by Forrester, superior modern customer service drives superior revenue growth in industries where customers can easily switch to competitors that deliver a differentiated customer experience. A positive experience helps ensure customer satisfaction, and inevitably, customer loyalty.