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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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Customer Experience in 2016: Making the Emotional Connection

Think Customers

One of the undisputed thought leaders in the customer experience space is Bruce Temkin, customer experience transformist and managing partner at Temkin Group as well as co-founder and initial chairman of the Customer Experience Professionals Association (CXPA). 1to1Media.com/weblog.

2016 112
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Customer Experience Professionals: Why We Do What We Do

ijgolding

This post originally appeared on the CXPA Blog on November 10, 2016. The post Customer Experience Professionals: Why We Do What We Do appeared first on IJ Golding. If you have a question you’d like us to answer in a future post, please provide it in Comments.

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The importance of EARNING authority as a Customer Experience Professional

ijgolding

During my career as a Customer Experience Professional, my opinions, points of views and suggestions have been rebuffed on many an occasion. I am responsible for Customer Experience’ – ‘You have to listen to me!’. It is almost certain to be the case for someone in a Customer Experience role.

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10 Customer Service Trends to Watch in 2016

Tricia Morris

Jeanne Bliss: Chief Customer Officer Author and CXPA Co-founder. Sumair Dutta: The Service Council Chief Customer Officer and Former Aberdeen Customer Experience Analyst. Annette Franz: Certified Customer Experience Professional, CX Journey Author and CXPA Board Member.

2016 72
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Effort Metric Expanding.

2016 91
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Embrace New Ways of Thinking in 2016

Beyond Philosophy

Whilst emotions are important and account for over 50% of a Customer Experience, understanding how to stimulate and evoke emotions at the subconscious and psychological level is the latest thought leadership in our field. Predictive analytics are key to improving Customer Experience in 2016. My Prediction .

2016 74