2017 Brands Competitive Advantage Customer Insights 
Alida
OCTOBER 15, 2017
There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . Shared value between the customer and the brand is key to doing business in the future. Despite all the big data available to brands, they don’t really know their customers.
Alida
SEPTEMBER 6, 2018
between 2017 and 2022. Meanwhile, IHL Group recorded a net increase of 4,000 new store openings in 2017—a far cry from a collapse. These stats all suggest that there’s massive opportunity in the retail industry right now, but it’s still a competitive landscape with disruptors lurking at every turn.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Alida
NOVEMBER 28, 2017
According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. She recommends having a point of contact for each insight community. Insight communities can deliver significant benefits in their early days.
Alida
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Develop an engagement plan.
Thematic
DECEMBER 5, 2018
As much as companies talk a good game about big data, they do not seem to leverage it, or customer retention analytics, to its full extent. Interestingly, according to a study by Broadway Business , only 32% of respondents are satisfied with their company’s use of analytics to create a competitive advantage. Keen to know more?
PK
APRIL 16, 2018
Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering. BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.
Lumoa
OCTOBER 31, 2018
It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience? How to overcome those challenges?
Expert insights. Personalized for you.
100 
Let's personalize your content