BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 110

Brands Management Social Media Feedback 110

InMoment XI

SEPTEMBER 5, 2024

Often applied as a market research technique by firms looking to achieve a better and more complete understanding of the customer, Voice of the Customer can also help companies measure and understand the experiences that they deliver to customers. VoC data is also a valuable source of insights for innovation.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

FEBRUARY 5, 2024

A strong, positive online reputation can attract more customers, improve brand image, and differentiate a business from its competitors. This can be a powerful motivator for potential customers who are considering a purchase or service. For example, a five-star review response will be different from one for a one-star review.

Competitive Advantage 195

Competitive Advantage 2024 Consumers Feedback 195

Alida

OCTOBER 15, 2017

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . Shared value between the customer and the brand is key to doing business in the future. Despite all the big data available to brands, they don’t really know their customers.

Competitive Advantage 100

Competitive Advantage 2017 2025 Customer Journey 100

InMoment XI

NOVEMBER 15, 2023

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that.

Insights 243

Insights E Commerce Customer Experience E-support 243

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

Alida

SEPTEMBER 6, 2018

These stats all suggest that there’s massive opportunity in the retail industry right now, but it’s still a competitive landscape with disruptors lurking at every turn. To win in the long term, companies need to really understand their customers—insight is key, according to experts at Deloitte.

Retail 243

Retail E Commerce 2017 2018 243

Alida

NOVEMBER 28, 2017

According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. She recommends having a point of contact for each insight community. Insight communities can deliver significant benefits in their early days.

Insights 100

Insights Competitive Advantage Innovation 2017 100

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 64

Brands Management Social Media Feedback 64

BirdEye

FEBRUARY 4, 2025

But here’s the catch: Reputation management isnt just about tracking online reviewsits about taking control of your brands online reputation across digital channels. Bottom line up front Your brand's online reputation is a business asset. Bottom line up front Your brand's online reputation is a business asset.

Brands 52

Brands Management Multi-Channel Social Media 52

ShepHyken

SEPTEMBER 10, 2021

Speak to your customers in a conversational and personal tone. Prioritize your existing customers over the acquisition of potential customers. . Use customer surveys to improve customer insight and offerings. . Reality: Customers are generally treated like numbers. .

Customer Experience 105

Customer Experience Advertising Customer Expectations 2011 105

Alida

APRIL 11, 2017

For those dealerships committed to turning things around, here are four strategies to earn customer trust, build their reputation and drive loyalty over time. Several luxury car brands have done an excellent job of implementing flexible price points, offering tiered service levels and associated pricing. Improve communication.

Automotive 113

Automotive Competitive Advantage Loyalty Consumers 113

Customer Bliss

MARCH 30, 2017

Visually, a slice of it looks like this: And that’s actually a good place to start in general on the idea of customer experience labs: what are they, why do companies typically use one, and what’s the desired end state? What are customer experience labs? The yin and yang of customer experience labs.

Customer Experience 195

Customer Experience Banking Net Promoter Score Call Center 195

Win the Customer

NOVEMBER 29, 2024

In today’s competitive market, understanding your customers’ experiences is paramount. Customer Journey Mapping (CJM) is a powerful tool that helps businesses visualize and analyze the interactions customers have with a brand throughout their lifecycle. What is Customer Journey Mapping?

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

Kustomer

OCTOBER 14, 2020

Even if your products or services are exceptional, if the customer experience is tainted with one poor interaction, customer loyalty can be lost. A stellar customer support strategy is meant to enhance the consumer experience as they interact with your brand. 6 Ways to Maintain a Strong Customer Service Strategy.

Customer Service Strategies 94

Customer Service Strategies Customer Service Competitive Advantage 2020 94

Qualtrics

JULY 2, 2020

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pandemic. It also captured insights into spending priorities and media consumption.

Competitive Advantage 26

Competitive Advantage Brands Insights Consumers 26

Experience Investigators by 360Connext

NOVEMBER 8, 2022

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. You don’t even have to say the words “customer experience” and it still happens. Customer experience is NOT a tool or technology or feedback system.

Customer Experience 110

Customer Experience Competitive Advantage Customer Centricity 2020 110

C3Centricity

JANUARY 10, 2025

Of course, a few perennials have also appeared in our top 10 list for years, such as the ones on insight development and customer observation. Since no brand is successful without a foundational insight, and customer understanding is its essential basis, these two will always be popular.

2024 62

2024 Blog Consumers 2011 62

Alida

NOVEMBER 1, 2018

This builds a relationship between the customer and the brand. Customers are a great source of ideas about what product or experience enhancement to pursue. Cassie said, “At GoDaddy, strategic and actionable customer insight is in high demand by all internal stakeholders to improve the user experience.

Feedback 147

Feedback Advertising Competitive Advantage Customer Centricity 147

Kustomer

SEPTEMBER 1, 2022

Even if your products or services are exceptional, customer loyalty can be lost if the customer experience is tainted with one poor interaction. A stellar customer support strategy is meant to enhance the consumer experience as they interact with your brand. What Is Customer Service Strategy?

Customer Service Strategies 85

Customer Service Strategies Customer Service 2025 Consumers 85

Thematic

FEBRUARY 12, 2025

Then you’ve probably seen how one viral tweet, a trending hashtag, or a wave of customer complaints can shift public perception overnight. In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation. Is your business on social media?

Social Media 62

Social Media Insights Feedback 2025 62

Lumoa

NOVEMBER 10, 2021

Customer experience (CX) design is the process of finding ways to leverage those experiences so they engage and thrill customers throughout the lifetime of their relationship with a brand. CX design helps organizations act more customer-focused, which in turn promotes decisions that empower, engage, and enlighten customers.

Customer Experience Design 78

Customer Experience Design Customer Experience User Experience Touchpoint 78

Thematic

DECEMBER 5, 2018

As much as companies talk a good game about big data, they do not seem to leverage it, or customer retention analytics, to its full extent. Interestingly, according to a study by Broadway Business , only 32% of respondents are satisfied with their company’s use of analytics to create a competitive advantage. Keen to know more?

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

ClearAction

NOVEMBER 27, 2018

To see your work from your customer’s viewpoint, absorb customer insights already on-hand and talk frequently with customers. How can you apply customer insights to your event marketing and alliance partners and other areas? Go beyond the “what’s in it for us” to the “what’s in it for the customer”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

Forrester's Customer Insights

NOVEMBER 5, 2018

Good news: The focus is creating more emotionally resonant and useful brand experiences such as Disney’s MagicBand. Bad news: The competitive advantage these experiences […]. They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives.

2019 43

2019 Brands Competitive Advantage 2018 43

SurveySparrow

JULY 26, 2023

Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand. Competitive Advantage A strong VOC program can give businesses a competitive edge.

Voice of Customer 52

Voice of Customer Social Media Competitive Advantage Customer Centricity 52

CSM Magazine

JULY 12, 2024

Predictive power: with these insights, you can see what’s coming, adapt your strategy, and turn customer trends into tangible results. Satisfied customers are more likely to become repeat buyers and brand advocates. Happy customers are more likely to leave positive reviews and recommend the business to others.

Customer Experience Management 52

Customer Experience Management Management Customer Experience Net Promoter Score 52

ClearAction

NOVEMBER 11, 2022

Customer experience gains from gratitude in interactions are inclinations to reciprocate behavior, spread positive word of mouth, and do more with your brand. Require proof of agile management: getting customer feedback early and often, and learning from it to assure success.

Customer Experience 71

Customer Experience Workshop Competitive Advantage Leadership 71

Gainsight

NOVEMBER 18, 2019

The bottom line is clear: measuring and improving the customer experience is not only good for customers, it’s good for business. A focus on CX creates a competitive advantage that drives customer retention, revenue expansion and enterprise valuation over time. B2B CX: Beyond customer surveys.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

SurveySparrow

JUNE 28, 2023

The true essence of a personalized customer experience lies in tailoring the individual’s journey with your brand to meet their specific needs and expectations. It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

Magellan Solutions

JULY 11, 2023

The customer experience (CX) is of utmost importance because it impacts the following: Client retention Reputation Customer loyalty Overall business success Businesses need to create lasting interactions rather than simple transactions. Understanding the brand’s purpose ensures the BPO can represent the company well.

Customer Experience 75

Customer Experience Net Promoter Score E-support Customer Satisfaction 75

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. Mila Widyani – Head of Customer Experience at CIMB Niaga.

2020 132

2020 Customer Experience Magazine Consulting 132

Forrester's Customer Insights

NOVEMBER 21, 2023

Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Culture 61

Culture Competitive Advantage 2023 Insights 61

Thematic

FEBRUARY 19, 2024

Your customer experience (CX) begins the moment they discover you. Good customer experience helps you to boost loyalty, brand reputation, and cut support costs. With gains of up to 30% in company value tied to a 10% rise in customer retention, businesses cannot afford to neglect CX improvements.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62

Thematic

FEBRUARY 19, 2024

Your customer experience (CX) begins the moment they discover you. Good customer experience helps you to boost loyalty, brand reputation, and cut support costs. With gains of up to 30% in company value tied to a 10% rise in customer retention, businesses cannot afford to neglect CX improvements.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62