Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?
CSM Magazine
OCTOBER 25, 2022
We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too. Inflation in December 2021 stood at 6.4% now it is hovering around 10%.
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