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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

Despite Importance of Customer Engagement, Few Companies Excel at It, HBR Finds by destinationCRM. Destination CRM) In a new report, HBR found that while 88 percent of global business leaders recognize that customer engagement has a significant impact on their organizations’ bottom line. They want B2C-like experiences.

Article 69
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What’s New in Customer Service Trends for 2022?

Inbenta

9 Customer Service Trends for 2022. Digital transformation has shifted to a new phase where businesses must compete to differentiate themselves in the digital landscape and provide services that cater to employee and customer demands alike. So, what must customer service teams be prepared for in 2022?

2022 98
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5 Top Customer Service Articles of the Week 10-24-2022

ShepHyken

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Who doesn’t want their customers to love them?

Article 51
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2022 High-Tech & Software Outlook

West Monroe

High-tech and software (HT&S) companies continued to enjoy enviable growth rates and sky-high valuations in 2021 thanks to strong demand for products that supported digital engagement during the global pandemic and record-breaking levels of M&A activity. Overarching trends have widespread influence. Macro financial pressures.

2022 40
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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester's Customer Insights

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 26
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Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester's Customer Insights

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

B2C 49
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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. Overall, a significant 73% of consumers indicate a preference for fewer marketing communications.