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CX Prediction 2022.5 — B2B Becomes More like B2C

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. We were living B2C lives where purchases were only a click away. Self-serve options, common in B2C e-commerce, have grown for business buyers too. Mozilla employees use Alchemer in the same way they might use a B2C platform like Netflix.

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6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. Hello, 2023! Let the countdown begin. #6

B2C 59
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

They want B2C-like experiences. My Comment: The digital experience is not just for B2C companies. Jeannie Walters, customer experience expert, shares the how and why behind the changing B2B customer expectations that are starting to look more and more like the expectations of the B2C customer. Can you deliver?

Article 71
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Top Five Most Critical CMO Priorities For B2C Brands

Forrester's Customer Insights

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.

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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester's Customer Insights

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

2022 48
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6 ways of delivering excellent B2B customer service

Eptica

Date: Friday, July 1, 2022 Author: Pauline Ashenden - Demand Generation Manager 6 ways of delivering excellent B2B customer service. Published on: July 01, 2022. And while it has many similarities to its B2C cousin, it has its own particular challenges.

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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester's Customer Insights

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 26