Forrester's Customer Insights

JUNE 27, 2022

Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 49

B2C 2022 Marketing Customer Relationship Management 49

Lumoa

FEBRUARY 14, 2024

How customers experience your brand is more important than ever before. In Hubspot’s 2022 State of Service Report, 85% of the customer service agents agreed customers are more likely to share both positive and negative experiences. But CX very rarely deals in absolutes.

Customer Experience 83

Customer Experience 2024 Multi-Channel Social Media 83

Playvox

SEPTEMBER 30, 2022

Your team can make the difference between a happy customer and an unhappy one — even if the customer has an issue with the product itself. Beyond creating successful customer relationships, customer support teams also have a big impact on revenue. What are they unhappy about? What do they like most?

Contact Center 67

Contact Center Article Customers Presentation 67

Lumoa

APRIL 7, 2022

With all of this in mind, it’s clear that  measuring and tracking customer NPS is essential for any business  wanting to keep tabs on the health of its customer relationships (and improve them over time) and utilizing a customer insights platform such as Lumoa makes this a significantly more manageable task.

NPS 83

NPS Net Promoter Score Banking CEM 83

West Monroe

DECEMBER 11, 2022

In fact, loan-to-deposit ratios have shot up at an accelerated rate—with the upper quartile of banks exceeding 90% in Q2 2022 due to competitive yields and inflationary spending. Customer relationship manager and client communication functions. Customer-forward user experience/user interface design.

Banking 52

Banking Marketing 2008 Financial 52

Lumoa

JUNE 14, 2023

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 83

NPS Customer Centricity Loyalty Presentation 83

Forrester's Customer Insights

SEPTEMBER 30, 2021

The rise of industry clouds is one of the key technology trends that tech executives should be ready for in 2022.

2022 37

2022 Technology Customer Relationship Management Customer Relationships 37

Retently

APRIL 5, 2024

Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. The stores’ staff, known for their expertise, are not on commission, fostering a more genuine customer relationship.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

BirdEye

MARCH 24, 2023

In 2022, the average cost per click was $0.97. Free] Business plan template from Birdeye Download & Customize Now Differences between business development and sales Sales is taking leads and prospects and working toward a purchase. Building an audience on the platform will lead to more customer insight.

2023 98

2023 Return on Investment Social Media Sales 98

Forrester's Customer Insights

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

2022 49

2022 Consumers Marketing Customer Relationship Management 49

Forrester's Customer Insights

DECEMBER 22, 2022

According to data and analytics decision-makers at enterprises from Forrester’s Data And Analytics Survey, 2022, the business priorities most frequently identified […].

2022 26

2022 Brands Customer Relationship Management Customer Relationships 26