Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D.,

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

CSM Magazine

SEPTEMBER 24, 2019

Poor performance and focus on social media damages trust and risks future revenues. However, the insurance sector could answer just 46% of all queries asked via the web, email and social media, trailing the other industries (food retailers, fashion retailers, banking and travel) evaluated in the overall study.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

Eptica

JANUARY 24, 2018

High profile CX issues, such as those suffered by United Airlines , BA and Uber all demonstrate the impact that a poor experience has on reputation and revenues. And, while well-publicized cases may make the news, it is normally smaller, more individual problems that cause customers to stop buying from a brand.

Multi-Channel 49

Multi-Channel 2018 2017 Airlines 49

SurveySensum

MAY 20, 2020

Each such interaction can help build brand trust and loyalty. Ford , a Multi-national company like Ford have initiated a ‘ Built to Lend a Hand ’ campaign that offers payment relief and credit support and Budweiser has redeployed $5 million to the American Red Cross. Brands have given key attention to Social Media.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

LiveChat

OCTOBER 6, 2017

It’s a way to interact and engage with a customer to boost loyalty and encourage further sales in the future. Look at United Airlines. Social sharing through Facebook and Twitter means we now share our experiences online. Single Channel vs. Multi-Channel. For a business, it’s a way of securing a sale.

Customer Service 37

Customer Service Multi-Channel E Commerce E-support 37

Tricia Morris

JUNE 26, 2015

Another Bain & Company survey shows that customers end up spending 20% to 40% more with companies who engage and respond to social media customer service requests. A Bain & Company report shows that a 5% increase in customer retention can increase profits by 25% to 95%.

Customer Service 104

Customer Service Poor Customer Service Net Promoter Score Customer Service Representative 104

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. This was a multi-year, probably 10 year plus research effort. So, it’s not even that delighting customers doesn’t lead to loyalty. Is Customer Delight Expensive? Matt Dixon: (04:22) Sure.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

Kustomer

MARCH 12, 2020

The original concept of delighting customers stemmed from the theory it would create more loyalty and increase the amount of money a consumer would spend. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty? First is channel stickiness. What Creates Disloyal Customers?

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Beyond Philosophy

JUNE 4, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior. These companies are also invariably quite disciplined and proactive.

Financial 144

Financial White Paper Books Airlines 144

Comm100

FEBRUARY 6, 2018

Company Seeks Social Media Software with a Focus in Marketing. Business Seeks Social Media Software with Integrated Social CRM. Salesforce features a robust reporting system, advanced customization options, and a powerful database that keeps track of contacts across channels. Automotive Dealerships.

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42