Eptica

JANUARY 24, 2018

High profile CX issues, such as those suffered by United Airlines , BA and Uber all demonstrate the impact that a poor experience has on reputation and revenues. And, while well-publicized cases may make the news, it is normally smaller, more individual problems that cause customers to stop buying from a brand.

Multi-Channel 49

Multi-Channel 2018 2017 Airlines 49

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales. Evolution of businesses’ CX functions.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. This was a multi-year, probably 10 year plus research effort. So, it’s not even that delighting customers doesn’t lead to loyalty. Is Customer Delight Expensive? Matt Dixon: (04:22) Sure.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

SurveySensum

MAY 20, 2020

Each such interaction can help build brand trust and loyalty. Ford , a Multi-national company like Ford have initiated a ‘ Built to Lend a Hand ’ campaign that offers payment relief and credit support and Budweiser has redeployed $5 million to the American Red Cross. Need more dog treats for your furry friend? Contactless operations.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Kustomer

MARCH 12, 2020

The original concept of delighting customers stemmed from the theory it would create more loyalty and increase the amount of money a consumer would spend. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty? First is channel stickiness. What Creates Disloyal Customers?

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Beyond Philosophy

JUNE 4, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior. These companies are also invariably quite disciplined and proactive.

Financial 144

Financial White Paper Books Airlines 144

Wootric

MARCH 9, 2021

Learn how to improve user experience for product led growth and loyalty. We’ve bid good riddance to long, multi-question surveys. on customer loyalty or satisfaction. Net Promoter Score is the gold standard for measuring customer loyalty and will give you immediate insight into your customers’ stories.

Feedback 52

Feedback Net Promoter Score NPS Multi-Channel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

LiveChat

OCTOBER 6, 2017

It’s a way to interact and engage with a customer to boost loyalty and encourage further sales in the future. Look at United Airlines. Single Channel vs. Multi-Channel. This can be through a single channel, such as your own website, or through many channels. They’re ‘clean’.

Customer Service 37

Customer Service Multi-Channel E Commerce E-support 37

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Tricia Morris

JUNE 26, 2015

Said Branson on the importance of customer service to where he is today: “Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn’t have customer service.

Customer Service 104

Customer Service Poor Customer Service Net Promoter Score Customer Service Representative 104

Retently

APRIL 11, 2019

However, figuring out the most effective channels to capture customer feedback can be challenging, as businesses have little insights on where and when to survey their customers. Once you get an understanding of each customer feedback channel, you’re armed at all points to develop a viable strategy aimed at meeting your business goals.

NPS 95

NPS Multi-Channel E Commerce Feedback 95

Comm100

FEBRUARY 6, 2018

Salesforce features a robust reporting system, advanced customization options, and a powerful database that keeps track of contacts across channels. DataCar CRM : Allows for appointment scheduling, activity reports, multi-channel marketing, and more. Bush Brothers and Company, and Land O’Lakes use this CRM), and more.

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42