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3 Reasons Why Marketing is Important to Your Customer Care

Interactions

Although traditionally they may seem unrelated, marketing and your customer care strategy actually have a lot in common– the biggest thing being your customers. Customer care is a major touchpoint with your brand. When your customers reach out to your company, they are looking for a solution.

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Silencing the Noise: Unveiling the Impact on Contact Centre Agents and Brands

CSM Magazine

Not only is this a frustrating waste of time for you (the customer), it can also heavily affect a brand’s reputation. But what is too often overlooked is the impact these interactions and frustrations are having on agents’ mental health and productivity.

Brands 59
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The Growing Role of Artificial Intelligence in the Customer Experience Industry

COPC

Artificial intelligence (AI) is rapidly transforming the customer experience (CX) industry, offering businesses new opportunities to enhance their operations. This blog article discusses the importance of employing multiple types of AI, implementing effective controls and guardrails, and adapting specific roles within the CX organization.

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How One Person Can Dramatically Impact Your Workforce Management Plan

Playvox

Below is an example that displays how many team members you have and the impact of having one staff member missing in speed to answer, including phone calls, chats or other interactions. In order to demonstrate the impact, I’ve pulled in a few “Power of One” exercises from this article. ENJOYING THIS ARTICLE? Balloon Game.

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Guest Blog: Are You Setting the Right Customer Experience Goals?

ShepHyken

This week we feature an article by Tim Houlne who writes about the importance of integrating technology into your business to provide the optimum customer experience. – Shep Hyken. It’s that time of year again. Time to start planning for your 2019 customer experience initiatives. Technology is on your side.

Blog 94
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New KPI Metrics in the Era of Self Service

TechSee

When a virtual agent fields a customer’s enquiry, collects all relevant details and passes it to a human agent for final approval, how should average handling time ( AHT ) be measured? Customer care center metrics in the era of self-service clearly require a different approach.

Metrics 146
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Guest Blog: 4 Easy Ways to Achieve Difficult Customer Contact Goals

ShepHyken

This week we feature an article by Brian Cantor who gives us a list of ways to achieve success and consistency when communicating with customers on any channel. – Shep Hyken. Making for a jointly admirable and problematic reality, the customer contact community often takes a lofty, wide-eyed approach to strategy and technology.

Blog 95