Alida

JULY 6, 2017

Money alone, however, won’t improve the experience customers have with your brand. Operationalizing CX and measuring its impact to the bottom line are important steps to scaling CX programs and accelerating buy-in. What does success look like in CX and how is it measured? Can you give us three predictions for the future of CX?

Measurement 113

Measurement Chief Customer Officer Customer Centricity Customer Journey 113

ChurnZero

JUNE 11, 2021

By customizing and weighing factors that are relevant for each part of the customer lifecycle, your ability to predict the likelihood of a customer leaving increases tenfold. But a customer health score is only as good as the sum of its parts. Your product, your processes, and your customer evolve over time.

Measurement 96

Measurement Customers Metrics Customer Success 96

Alida

AUGUST 10, 2017

This article looks at some examples of weaker and stronger evidence that CX professionals could consider. I want to point out that stronger evidence is out there for those important, business-transforming decisions that affect large sections of your customer base. Forget the grab-bag of “proof points”. Final thoughts.

Measurement 147

Measurement Culture Document ROI 147

ShepHyken

AUGUST 28, 2017

Each week I read a number of customer service and experience articles from various online resources. I have added my comment about each article and would like to hear what you think too. The Contact Center Playbook for Improving Customer Satisfaction [Whitepaper] by Nicolina Savelli. Sauter and Evan Comen. (24/7

2017 79

2017 Article Customer Service Contact Center 79

Amity

APRIL 3, 2017

Okay data junkies, let’s pause for a second (or about 244 seconds as this article is a little lengthy), and review what we are measuring in our Customer facing organizations. ” Well l have created a version of my own: “If you measure it, you will have insights.” The key is to measure it.

Measurement 70

Measurement Net Promoter Score Metrics NPS 70

SurveySparrow

DECEMBER 14, 2020

To implement it well, though, you need to be able to measure returns on your customer experience strategy. Identifying such potholes is key to a good customer experience. You might ask – How do you measure returns on customer experience? But measuring returns on customer experience is not that difficult.

Customer Experience Management 52

Customer Experience Management Measurement Customer Experience Net Promoter Score 52

One Millimeter Mindset

SEPTEMBER 3, 2018

Consequently, professional experience is customer-focused, rather than self-serving. Far too many of us equate customer retention only with retaining customers in our own customer bases. Regardless of our professional disciplines, each of us utilizes our professional experience to better serve customers. .

Article 50

Article Workshop Customer Retention Innovation 50

InMoment XI

JANUARY 11, 2018

Real-time NPS measures enable Aegon to establish operational processes to close the feedback loop across multiple touchpoints MOVING TO REALTIME NPS FEEDBACK Aegon’s purpose is to enable their customers to achieve a lifetime of financial security, by offering tailored products and services meeting the needs of their wide customer base.

NPS 249

NPS Measurement Touchpoint Financial 249

Education Services Group

SEPTEMBER 15, 2020

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ It’s about gaining insight into customer engagement to understand how they’re interacting with your company. This is my absolute favorite metric to measure customer engagement.

Metrics 52

Metrics Customer Engagement Measurement Engagement 52

ERDM

JUNE 10, 2019

Article by Ernan Roman Featured on Association of National Advertisers. We were honored to learn that our article was selected as a winner in the 2019 Customer Experience Update MVP Awards, in the Vision and Strategy category! Every customer base will be different, so do something simple — ask!

Measurement 40

Measurement Customer Engagement Engagement B2C 40

ClientSuccess

MARCH 20, 2019

Over the next month, I will be writing about the customer success metrics that top organizations use to measure the performance of their customer success strategies and team execution. The metrics I will cover are applicable to customer success departments and also to your entire company. Team Performance Metrics.

Metrics 61

Metrics Customer Success Measurement Net Promoter Score 61

InMoment XI

JANUARY 11, 2018

Real-time NPS measures enable Aegon to establish operational processes to close the feedback loop across multiple touchpoints MOVING TO REALTIME NPS FEEDBACK Aegon’s purpose is to enable their customers to achieve a lifetime of financial security, by offering tailored products and services meeting the needs of their wide customer base.

NPS 200

NPS Measurement Financial Touchpoint 200

GetFeedback

FEBRUARY 7, 2020

Twenty years ago, companies got measured against their competitors. Research shows that an ever-growing segment of consumers is now measuring all brands against a select few customer experience leaders. You have to deliver a great product as part of an incredible experience, or your customers will abandon you.

NPS 199

NPS Net Promoter Score Effort Score Measurement 199

GetFeedback

FEBRUARY 15, 2019

What are your organization’s values and how can they drive the company’s decisions and actions when it comes to its customers? Understand your customer base and target audience. The next step is to understand your customers. In order to measure if your CX strategy is working, monitor the business results.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322

delighted

APRIL 19, 2019

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? That Net Promoter question is followed by an open-form comment box so customers can elaborate on their answer.

Measurement 59

Measurement Customer Experience NPS Touchpoint 59

CSM Magazine

DECEMBER 8, 2022

Building a solid customer experience strategy to attract new customers and retain existing ones is even more crucial for business success now. In this article, we will discuss CX strategy- what it is, why you need one and how to build one for your brand. What is a customer experience strategy, and why is it important?

Net Promoter Score 52

Net Promoter Score Customer Experience Omnichannel Effort Score 52

GetFeedback

APRIL 8, 2019

A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies. The responses will be a key indicator of customer loyalty and overall customer satisfaction. .

NPS 247

NPS Net Promoter Score Reference Metrics 247

Totango

JUNE 15, 2022

We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be. Focus Your Resources on What Matters.

Customer Success 101

Customer Success Customer Relationships Communication Customer Retention 101

ShepHyken

FEBRUARY 16, 2018

This week we feature an article by Daniel Bakst who explains why competitive benchmarking is key to better serving your customer base. – Shep Hyken. Contextualizing your brand’s place amongst competitors in the industry you encompass is vital to creating a leading Customer Experience.

Blog 86

Blog Measurement Customer Centricity Article 86

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

BirdEye

AUGUST 3, 2023

Customer satisfaction is not just a feel-good metric; it directly impacts a business’s bottom line. In this article, you will explore the realm of customer satisfaction and how businesses can leverage it to create a loyal customer base. Table of contents What is the customer satisfaction score?

Customer Satisfaction 98

Customer Satisfaction Customer Centricity Culture Net Promoter Score 98

CSM Magazine

AUGUST 15, 2023

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). It marks the first step in building a customer base and generating initial revenue.

Customer Retention 52

Customer Retention Return on Investment ROI Reference 52

CSM Magazine

OCTOBER 24, 2023

AI chatbots for customer service provide seamless customer support that businesses need to succeed. Further, it routes basic tasks to AI, enabling your enterprise to address customer queries efficiently. Moreover, we’ll delve into ChatInsight and how it improves customer service. It can be the same as other bots.

Customer Service 52

Customer Service Reference Article Exceptional Customer Service 52

Totango

JULY 15, 2022

Detecting and protecting at-risk customers is important even in the best of times, but it is especially critical during times of economic instability when your current customer base is your greatest (and perhaps only) source of dependable revenue growth. . The Customer Experience Canvas .

Financial 84

Financial Customer Base Leadership Events 84

delighted

APRIL 19, 2019

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? That Net Promoter question is followed by an open-form comment box so customers can elaborate on their answer.

Measurement 40

Measurement Customer Experience NPS Touchpoint 40

ShepHyken

MAY 20, 2022

This week, we feature an article by Simona Benetinová, content manager at Nicereply , a company that helps organizations, of all sizes, provide outstanding customer service. She writes about customer loyalty and why your team should care about your brand’s Net Promoter Score. What is customer loyalty?

NPS 72

NPS Net Promoter Score Customer Service Loyalty 72

CSM Magazine

FEBRUARY 12, 2024

Defining specific objectives will not only guide your strategy but also help you measure the success of your campaign. Outbound voice communication can play a pivotal role in achieving this goal by proactively reaching out to potential customers and offering personalized assistance.

Communication 52

Communication Contact Center Omnichannel Call Center 52

ChurnZero

MARCH 28, 2023

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Chief Customer Officer 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. So, what measures are you taking to hit the bullseye?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Totango

JUNE 28, 2022

But during an economic downturn , when companies are cutting costs and putting a halt on investing in new products, the CMO’s focus has to switch from facilitating growth through new customers to promoting growth via the company’s current customer base. . Maximize Your Return on Investments.

Return on Investment 73

Return on Investment Competitive Advantage ROI Communication 73

Totango

DECEMBER 29, 2021

How to Build a Customer-Centric Roadmap: Three Steps. The process of building a customer-centric roadmap can be broken down into three major steps: Examine your current roadmap. Measure the success of your upgrades. Customer data forms the foundation of a customer-centric roadmap strategy.

Roadmap 97

Roadmap Customer Centricity Metrics Customer Satisfaction 97

CSM Magazine

APRIL 22, 2024

In this landscape, the future of customer service in online gambling is not just about responding to queries and resolving issues, but about creating a proactive, personalized service that engages and delights customers. This not only improves customer satisfaction but also builds a stronger, more loyal customer base.

Customer Service 52

Customer Service User Experience Touchpoint Competitive Advantage 52

ShepHyken

AUGUST 27, 2021

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent.

Customer Experience 154

Customer Experience Customer Satisfaction Touchpoint Social Media 154

ShepHyken

OCTOBER 22, 2021

However, as the expectations of these consumers rise at speeds that outpace company improvements in this area, it becomes paramount that they satisfy the needs their loyal customer base may have, from product or service satisfaction up through social media connectivity. . Build Customer Experience into your Company Culture.

Customer Experience 145

Customer Experience Management Return on Investment Banking 145

Customer Bliss

FEBRUARY 10, 2015

Know the Growth or Loss of Customers and Care About the “Why?”. With this competency, the goal is to align leaders to make a defining performance metric—the growth or loss of your customer base. For example: how many new customers did you bring in this quarter, volume and value?

Chief Customer Officer 166

Chief Customer Officer 2015 Metrics Leadership 166

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Invest in Customer Success.

Customer Journey 95

Customer Journey Touchpoint Customer Success NPS 95

ReviewTrackers

OCTOBER 25, 2017

This article was written by Kristen Herhold. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. “For If you want to know where your customers are, they’re on the other side of their smart device or laptop, and they’re checking their social media accounts.

Social Media 154

Social Media B2B Advertising Customer Relationships 154