article thumbnail

Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: I’ve been studying how different brands are creating successful loyalty programs.

2024 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty. Loyalty Programs Should Encourage Competition.

2024 72
article thumbnail

Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: If you love stats, facts, and research findings, you’ll love this article from Gallup.

2024 77
article thumbnail

Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. Customer Service versus Customer Experience: Master both! For me, customer service is more than support.

2024 61
article thumbnail

5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. What Kind of CX Do Customers Really Want? Read this article and learn more about what customers expect.

Article 145