CX University

FEBRUARY 27, 2018

Part of the Series: Financial Measurement is Critical for the Future of CX. The enduring question posed by the C-suite is what is the return expected from the investments? Measuring Incremental Profit for CX Programs. This “incremental profit” is the “Return” in the “Return on Investment” measure.

Measurement 63

Measurement Financial Return on Investment Loyalty Programs 63

Currency Alliance

DECEMBER 11, 2023

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

BirdEye

APRIL 7, 2023

Measuring the success of your marketing efforts the right way is crucial. This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Measure the efficiency of your campaigns while they are running to see what can be done to improve them.

2023 52

2023 Marketing Social Media Return on Investment 52

SurveySensum

JANUARY 18, 2024

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. ” This targeted approach not only increases sales but also reduces marketing spend on irrelevant outreach, ultimately maximizing return on investment. Limited stock!”

Marketing 52

Marketing Fashion Demo Customer Journey 52

Second to None

APRIL 12, 2018

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Customer loyalty program data.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40