SurveySensum

JANUARY 18, 2024

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. ” This targeted approach not only increases sales but also reduces marketing spend on irrelevant outreach, ultimately maximizing return on investment. Limited stock!”

Marketing 52

Marketing Fashion Demo Customer Journey 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Second to None

APRIL 12, 2018

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Customer loyalty program data.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Some standard marketing KPI examples are leads, revenue, return on investment, etc. Measuring the success of your marketing efforts the right way is crucial. So what should you look out for?

2023 52

2023 Marketing Social Media Return on Investment 52

ClearAction

JANUARY 28, 2015

This is a stumbling block for CXM return on investment (ROI), making it tough to show higher revenue relative to investment for the following reasons: Investment versus Return : It takes a certain amount of corporate machinery to continually entice positive word-of-mouth, cross-selling, up-selling, and so forth.

ROI 89

ROI Customer Experience Management Customer Experience Management 89

CX University

FEBRUARY 27, 2018

CX practitioners need to compare the profit of the business after implementation of their CX program to what the profit would have been without the CX program. This “incremental profit” is the “Return” in the “Return on Investment” measure. Do Not Subtract Expenses that are Irrelevant to the CX Program.

Measurement 63

Measurement Financial Return on Investment Loyalty Programs 63

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

MARCH 9, 2021

In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant. This article explains what loyalty marketers need to know about the emerging trend of headless loyalty, and sets out the changes you can start making today to put your brand on the right path.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

ClearAction

OCTOBER 1, 2018

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Totango

JULY 1, 2022

Different factors determine loyalty: where B2C SaaS users may prioritize values such as price or user experience, B2B customers place more emphasis on return on investment. These considerations mean that B2B SaaS brands must develop industry-appropriate strategies to manage customer loyalty effectively.

B2B 108

B2B Loyalty Net Promoter Score B2C 108

ChurnZero

MARCH 13, 2020

Check out The Success League’s full article for more tips on goal setting, particularly the nuanced “Measurable” criteria. But how do you systematically ensure they are maximizing their return on investment? Tuesday, March 31, 2020, 2:00 – 3:00 PM EDT. Enter the Executive Business Review (aka Quarterly Business Review or QBR).

Events 59

Events Webinar Metrics Customer Success 59