BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. Create targeted marketing campaigns emphasizing benefits. Let’s get started!

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journey Mapping Presentation Insights 109

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Seeing the Full Picture.

Customer Experience Management 97

Customer Experience Management Customer Experience Management B2B 97

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It shouldn’t be this way. That’s a lose-lose scenario for everyone. Don’t worry, though.

B2B 83

B2B Net Promoter Score Social Media NPS 83

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? When executed correctly, you can expect to reach your ideal customers and grow your business faster.

Marketing 98

Marketing Social Media Advertising Reference 98

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? Actively generate and manage reviews 3. This blog is all about that. Targets specific demographics for precision.

Marketing 57

Marketing Social Media Advertising B2B 57

PeopleMetrics

JUNE 4, 2019

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

B2C 122

B2C B2B CEM 2001 122

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 45

Customer Experience Management Management Customer Experience Multi-Channel 45

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C Reference Social Media 98

ReviewTrackers

AUGUST 6, 2020

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link].

Marketing 114

Marketing Social Media Advertising Workshop 114

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? Personas are often used in marketing and sales efforts, and those names apply to those types of personas. How are they created?

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

2024 52

2024 Marketing Demo NPS 52

BirdEye

NOVEMBER 29, 2022

With over 875 million members across the world, LinkedIn marketing can be an invaluable addition to your digital marketing strategy. Though the platform can be a goldmine for customer acquisition, most businesses struggle with reaching and converting the right decision-makers. Table of contents What is LinkedIn marketing?

Marketing 98

Marketing Social Media Connections Events 98

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 40

Customer Experience Management Management Customer Experience Multi-Channel 40

Daniel Group

JULY 17, 2020

B2B Customers have a very different set of needs to be happy with your company and to remain loyal. Compared to B2C, the B2B purchase is not a one-time, one-on-one interaction. The B2B provider is often an extension of the customers’ business operations. B2B Customers have unique needs.

B2B 52

B2B B2C 2016 Feedback 52

CloudCherry

DECEMBER 1, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

InMoment XI

JANUARY 10, 2023

CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Do you need a customer experience manager dedicated to managing this effort?

Customer Experience 324

Customer Experience Management Touchpoint Net Promoter Score 324

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience 2015 Workshop 83

Forrester's Customer Insights

JUNE 15, 2023

For those of us old enough to remember “The Jetsons” — or those of us young enough to consider the science-fantasy series from the ’60s as “retro cool” — it was always fun to watch George Jetson spend his workday pushing the single red button on his computer. George complained a lot about his hard […]

B2B 48

B2B Marketing Omnichannel Technology 48

BlueOcean

SEPTEMBER 27, 2021

Because Amazon is such an industry monolith, it’s incredibly rare to find consumers who aren’t familiar with the Amazon standard of customer experience. As such, it’s not uncommon to see customers comparing other brands—even B2B brands—against the giant. Read more > The Growing Value of the Customer Experience Market.

Customer Experience 177

Customer Experience 2028 Contact Center 2020 177

Experience Investigators by 360Connext

JUNE 13, 2023

Where this vital function should sit in their organizational structures is the lingering question of customer experience management. The rationale is straightforward: marketing is outward-facing and focused on understanding and fulfilling customer needs. Yet traditional marketing goes up to the sale.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

BirdEye

FEBRUARY 21, 2023

We’ll explore key trends such as user demographics and advertising across platforms as well as share our first-party data to help you gain insights for your own social media marketing strategy. Nearly 60% of marketers believe that social media marketing is a “very important” asset to their overall marketing strategy.

Social Media 98

Social Media 2023 Marketing Advertising 98

CSM Magazine

MAY 30, 2016

The reasons to embrace Customer Experience Management can be various, but the common truth is that businesses now find it hard to resist jumping on the bandwagon too as the age of the customer is finally and irrevocably here. But should you actually hire CX managers from the start? Most probably not.

Customer Experience Management 64

Customer Experience Management Management Customer Experience Customer Journey Mapping 64

Peter Lavers

JULY 17, 2017

I was working with a major marketing agency ten years ago, and in response to the Credit Crunch I published a report entitled “The Importance of the Customer Experience in a Down Economy”. Customer empowerment means that people now decide for themselves who to trust and via which medium.

Customer Experience Management 72

Customer Experience Management Customer Experience Management Customer Centricity 72

CloudCherry

OCTOBER 30, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Storyminers

APRIL 11, 2016

What are the unique challenges behind evaluating and improving customer experience for B2B businesses? Suppose you are a customer experience decision-maker now and you grew up through the engineering ranks. The same is true for operations, marketing, finance, and so on. At first blush, it sounds impossible.

Customer Experience Management 56

Customer Experience Management Customer Experience Management B2B 56

Daniel Group

AUGUST 15, 2014

The comment reminded me of a valuable lesson I learned as a B2B product manager: customers aren’t buying your product, they’re paying you to satisfy their needs 2. First, you must find out what customers need before opening your product design toolkit. You must design customer experiences, not just products.

B2B 55

B2B Customer Experience Management Customer Experience Management 55

BirdEye

NOVEMBER 27, 2023

It provides a roadmap for innovation through product improvements and service enhancements, eventually leading to an elevated customer experience. Comprehensive analytics: A B2B SaaS reporting platform should provide in-depth analytics that combines data from all user interactions and touchpoints. These core features include: 1.

Insights 113

Insights Social Media Multi-Channel Net Promoter Score 113

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. B2B Customer Experience: Do This, Not That.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

BirdEye

DECEMBER 12, 2022

Over 90% of marketers use social media as part of their marketing strategy because they know it’s a powerful tool. This would be a great way to build relationships with potential customers and showcase your knowledge about the pet industry. Here’s an example of an AMA post from a B2B organization: 4. Table of contents 1.

Social Media 98

Social Media Marketing Events Culture 98

Daniel Group

APRIL 11, 2022

The Daniel Group’s cloud-based platform, ExperienceConnect , stores and delivers all customer feedback to its clients in real-time via the web. ExperienceConnect is a secure, robust, cloud-based customer experience management system. For more information, contact Lynn Daniel at 704-549-5018.

Feedback 105

Feedback Insights B2B 2022 105

ClearAction

NOVEMBER 3, 2017

How would you like to reduce customer churn by 27%, increase Net Promoter Score TM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? Should Operations be the home for every B2B company’s customer experience leadership?

Customer Experience 119

Customer Experience Net Promoter Score B2B Leadership 119