Experience Matters

JANUARY 9, 2017

The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. We just published a Temkin Group report, Lessons in CX Excellence, 2017. Here’s the […].

2017 48

2017 B2C 2016 B2B 48

CX Journey

DECEMBER 18, 2014

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

Forrester's Customer Insights

OCTOBER 29, 2020

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences.

Employee Experience 29

Employee Experience B2C Brands 2019 29

Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

NetBase

NOVEMBER 21, 2019

The power of capturing online insight is lost when brands do not have access to what’s informing it. Transparently sourced social insight is table stakes today, or it should be. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value to brands.

Insights 40

Insights Social Media Consumers Presentation 40

NetBase

NOVEMBER 21, 2019

The power of capturing online insight is lost when brands do not have access to what’s informing it. Transparently sourced social insight is table stakes today, or it should be. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value to brands.

Insights 40

Insights Social Media Consumers Presentation 40

Forrester's Customer Insights

APRIL 9, 2018

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

Brands 39

Brands 2010 Brand Values Advertising 39

SurveySparrow

MARCH 18, 2020

The kind of insights that you can get from your salespeople based on the lead response time is significant. You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds. Lead Response Time.

Sales 52

Sales Management Net Promoter Score NPS 52

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

Marketing 57

Marketing Brand Values Brands Advertising 57

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Kerry Bodine

JUNE 25, 2017

Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.

Workshop 4

Workshop Customer Journey Mapping B2C Customer Journey 4

Forrester's Customer Insights

SEPTEMBER 17, 2020

The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next-generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models.

Consumers 42

Consumers Brand Values Brands Customer Centricity 42