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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

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Stop using Customer Engagement as jargon and let’s truly understand it

Beyond Philosophy

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences.

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Beyond ESPs: Why Marketers Need an Intelligent Customer Engagement Platform

Blueshift

In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth.

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Create a Winning Customer Engagement Strategy

Lumoa

A customer engagement strategy is vital to increasing customer loyalty and driving revenue. It will help you build relationships with existing customers. Ultimately, it raises customer satisfaction with your brand. You must plan, think creatively, and understand your customers to build your strategy.

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3 Keys to Modernizing Customer Engagement

Kustomer

Since then, 81% of organizations cite CX as a competitive differentiator and research continues to support the notion that more organizations are leveraging differentiated customer experience to gain an edge against their competition. By ignoring customer service, brands are missing out on market share and revenue.

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Customer Experience vs. Customer Engagement: Unraveling Differences & Exploring Synergies

Blueshift

Two terms that often arise in discussions surrounding customer-centricity are “customer experience” and “customer engagement.” ” While the terms may seem interchangeable, they actually represent distinct aspects of the customer journey.