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How to Identify Your Most Important Customer Touchpoints

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When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In this blog we break down the key components which remain the driving force behind their banking revolution! Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.

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How to Optimize Touchpoints Along the Customer Journey

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Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

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NPS, CES, CSAT: Which One is the Best Metric?

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NPS, CES, and CSAT are customer loyalty metrics. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. An introduction to NPS, CES, and CSAT . Net Promoter Score (NPS).

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives.

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How to Move from NPS to EVI®?

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Net Promoter Score (NPS) is a glorified metric in the field of customer experience. So, in many ways, NPS seems to appear as the only number that you need to grow. If you have been relying only on NPS until now and need a better way to improve your customer experience program, we have a solution. How is EVI® Better?

NPS 98
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A beginner’s guide to understanding customer touchpoints

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These micro-experiences are called customer touchpoints, and they play a crucial role in fostering customer satisfaction, including trust and loyalty. What are customer touchpoints? What are customer touchpoints? Customer touchpoints are the myriad of moments when a person comes into contact with your company or brand.