Brand Values Consulting Customer Centricity Measurement 
Beyond Philosophy
NOVEMBER 17, 2015
Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. By revamping the Customer Experience to reflect the brand value of luxury, Kate Spade is joining the ranks of Apple and Lululemon.
Second to None
APRIL 26, 2018
Brands in the retail space have an enhanced need to monitor the way their employees are interacting with customers because it can have a direct impact on a customer’s willingness to return and recommend your brand to their own personal network.
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Second to None
MAY 15, 2018
To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.
Joe Rawlinson
JULY 24, 2019
If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Even so, do there really exist enough ways to make customers visit your business and buy again?
ClearAction
FEBRUARY 7, 2016
Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.
Beyond Philosophy
DECEMBER 20, 2017
HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. Reversing the Momentum of Dysfunctional Customer Information: Three Benefits of a Customer-Centric Approach to Data.
Experience Matters
DECEMBER 15, 2015
We agree and believe that customer experience is a reflection an organization’s culture and operating processes. Voice of the customer programs (including NPS), are a mainstream component of most CX programs. In 2016, we expect to see a major jump in the number of companies that discuss, measure, and design for emotion.
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