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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And why do they matter for customer experience teams?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And why do they matter for customer experience teams?

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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

The author of this article suggests that the way to meet these basic expectations is a combination of human and digital interactions that he refers to as the “humanoid touch.” ” The Three Types of Brand Consistency that Drive Customer Loyalty by Christina Sanders. .” Agreed! One answer is consistency.

Article 79
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6 ways to renew (and stick to!) your CX vows

Think Customers

4 questions to ask during this step: What paths do customers take when they interact with your brand before, during, and after purchase? What customer experience strategies and channels do we currently have in place? Remember this step is about establishing a foundation on which you can build phased improvement.

Roadmap 52
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Customer Experience Articles

ClearAction

Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.

Article 48
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

A customer-centric organisation. Develops and delivers ongoing CX (Customer Experience) interaction training to employees. Develop communication strategies and tactics to share the importance of CX with employees, customers, and the company. Ability to coordinate diverse resources to create value.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

We’ve broken down the underlying emotional motivators behind brand experiences that drive loyalty, including examples in the retail, insurance, and healthcare industries. When customers interact with your brand, they want to feel: 1. With increasing sensitivity around data privacy, this customer emotion is key.