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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Customer-facing employees are not briefed on Marketing campaigns.

Brands 129
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Core Values are Decision Filters

ShepHyken

Many organizations’ core values include words like honesty and integrity. Office Pride’s core beliefs and values are as follows: Honor God. Increase Brand Value. Total Customer Satisfaction. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author.

Books 110
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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

This short article focuses on the three types of consistency that drives brand loyalty: a consistent customer experience, consistent brand values and consistent brand identity elements. Take Your Company’s Customer Experience Efforts to the Community by Adrian Speyer. My Comment: What drives loyalty?

Article 79
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Customer Centric Decisions

ClearAction

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Customer experience is the great differentiator of the future! How visible is it to your employees?

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

Ability to coordinate diverse resources to create value. Ability to align employee behaviour with customer-focused culture. Question 1 – Based on this information, on a score of 1 to 10 (1 being not at all and 10 being extremely), how embedded is a customer-centric culture in your business unit?