ShepHyken

MAY 17, 2021

How to Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists” by Peggy de Lange. (B&T) B&T) Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? Guess what?

2021 80

2021 Article Customer Service Customer Retention 80

ShepHyken

FEBRUARY 21, 2023

Our customer experience research found that 83% of people trust a company or brand more if it delivers good customer service. The benefit of building trust is potential customer loyalty. Your happy customers become the best members of your marketing department. Follow on Twitter: @Hyken

Customer Experience 67

Customer Experience Customer Service Training Reference Loyalty 67

ShepHyken

OCTOBER 4, 2021

Each week I read many customer service and customer experience articles from various resources. 7 Techniques That Are Key to Customer Retention Today by John Hall. Magazine) It’s a business axiom that holding on to existing customers is more lucrative than acquiring new ones.

Article 97

Article 2021 Customer Service Magazine 97

ShepHyken

JUNE 14, 2021

It’s the gap between what a company’s leadership perceives their customer service and experience to be versus what the customer perceives it to be. Why Brands Must Embrace Personalization Before It’s Too Late by Katrina Wong. Forget Brand Loyalty. As the title implies, forget brand loyalty.

2021 95

2021 Article Customer Service Retail 95

Integrity Solutions

OCTOBER 5, 2022

In one recent study , among many with similar findings, 78% of respondents said good customer service is fundamental to earning their loyalty and business. And retaining those customers is serious business: Just a 5% increase in customer retention can produce more than a 25% increase in profits.

Culture 86

Culture Customer Service Customer Service Training Contact Center 86

ShepHyken

OCTOBER 3, 2016

Southwest Airlines Puts Its Heart Into The Customer Experience by Stan Phelps. Purple Goldfish) Two years ago Southwest Airlines launched new branding for the airline. The heart is now more prominent in the branding. 4 Smart Tips To Improve Customer Retention at Your Startup by Sheila Eugenio. One thing stands out.

2016 124

2016 Article Airlines Customer Service 124

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

ShepHyken

AUGUST 10, 2020

How to Increase Customer Loyalty: 5 Customer Retention Strategies by Christopher Hutchens. SmartBug) In this blog, we look at five customer retention strategies that you can implement to deliver more value to your customers and increase customer loyalty. Follow on Twitter: @Hyken.

Article 93

Article 2020 Customer Service Customer Retention 93

ShepHyken

MARCH 3, 2019

This article focuses on home appliances, like TV’s, thermostats, and more, but it will give you insights into how some things we thought were space-aged technology just a few years ago are now reality. The future is here, and the customer experience is better because of it. Some companies do this better than others.

2019 95

2019 Article Customer Service Omnichannel 95

ShepHyken

OCTOBER 24, 2022

Why Do Customers Love Certain Brands? Dan Gingiss) Why do customers love certain brands but not others? Is brand love random, based on the latest viral video? Or is it strategic, based on an intentional focus on customer engagement? Who doesn’t want their customers to love them? by Dan Gingiss.

Article 52

Article 2022 Customer Service Retail 52

ShepHyken

OCTOBER 8, 2018

Customer Retention Metrics Part 2: How to Keep Loyal Customers Happy and Optimize Post-Purchase Measurements b y Alan Finlay. Relay) Improving customer retention requires looking at the customer lifecycle as a whole and searching for ways to optimize each stage. And how did they do it? Top Five Bonus.

Article 86

Article 2018 Customer Service Customer Retention 86

ShepHyken

FEBRUARY 21, 2022

How to Use Content Marketing for Customer Retention and Loyalty by Express Computer. Express Computer) It is indeed an undeniable fact that customers that are happy and satisfied tend to stick around for long. Why do we keep coming across hurdles to purchase the products or services we want if we are so important?

Article 70

Article 2022 Customer Service 2005 70

ShepHyken

AUGUST 31, 2020

(Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around? My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. The more formal name for that is “customer retention.” Still, I liked this article a lot.

Article 107

Article 2020 Customer Service Social Media 107

ShepHyken

MARCH 21, 2022

Our customer service research supports the theme. 59% percent of the more than 1,000 consumers we surveyed feel that customer service is worse now than before the pandemic. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. Sometimes common sense makes the most sense!

2022 67

2022 Article Customer Service Magazine 67

ShepHyken

FEBRUARY 10, 2020

The author gives us a little history and some current insights into what we need to do in the digital age of customer service. The Website Group) Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world! My Comment: How do you increase customer retention?

2020 105

2020 Article Customer Service Customer Retention 105

ShepHyken

MAY 25, 2020

How to calculate your customer retention rate by Bryce Baer. Rather, consider it a key metric to guide and improve customer retention strategy and retention rate. I was glad to see this article, which includes the formula to measure customer retention. How to calculate your customer retention rate.

Article 61

Article 2020 Contact Center Customer Service 61

ShepHyken

JULY 20, 2020

Don’t Make These Common Self-Service Customer Experience Mistakes by Kaya Ismail. CMSWire) We’ve asked industry leaders to weigh in on the importance of self-services and how brands can overcome some common self-service mistakes. Here are four ways companies are guilty of underserving their customers.

Article 61

Article 2020 Customer Service Customer Retention 61

ShepHyken

FEBRUARY 26, 2023

Here you will be reminded of eight common-sense ideas to help you and your team deliver a better service experience. Customer Retention Strategies for Driving Loyalty in Uncertain Times by Rich Hein (CMSWire) One thing all businesses can bank on in the future is that things will be more uncertain and unpredictable than ever before.

Article 62

Article Customer Service 2023 Call Center 62

ShepHyken

DECEMBER 26, 2022

Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. They expect their favorite brands to connect with them on a human level. True loyalty programs make customers feel special and connected to the company. Follow on Twitter: @Hyken.

2022 65

2022 Article Loyalty Programs Customer Service 65

ShepHyken

AUGUST 22, 2016

Customer Retention: 50 Tools to Build the Perfect Customer Experience by Ty Magnin. Appcues) We’re here to break down 50 of the best customer retention tools around and tell you what makes them special, so that you can choose the best ones for your business. Keep this article nearby and refer to it often.

2016 0

2016 Article Customer Service Customer Retention 0

ShepHyken

APRIL 6, 2020

Improve customer loyalty and retention by focusing on relationships by Sarah Olson. Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty. It’s also about the customer experience. Follow on Twitter: @Hyken.

Article 76

Article 2020 Customer Service E Commerce 76

ShepHyken

DECEMBER 3, 2018

Each week I read a number of customer service and customer experience articles from various resources. How the leader in the cockpit builds a brand by Alaina Love. Here are four reminders of what to do with that angry and upset customer. Customer retention is 5X cheaper than new acquisitions, but is it worth it?

Article 103

Article 2018 Customer Service 2019 103

ShepHyken

JULY 13, 2020

Each week I read a number of customer service and customer experience articles from various resources. 10 Essential Traits of Customer-Centric Brands by Mark Harrington. CMSWire) There are 10 fundamental traits that provide the foundational stepping stones for an organization to become customer-centric.

Article 56

Article 2020 Customer Service Omnichannel 56

ShepHyken

JUNE 13, 2016

Perhaps one of the most important trends is the first one, that emphasizes how self-service customer service is a viable channel. 24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands by Clutch. And as we all know, replacing an existing customer costs 7 times more than retaining them.

2016 83

2016 Article Customer Service Customer Retention 83

ShepHyken

APRIL 17, 2017

Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. Knowing the Difference Between Loyalty and Retention Programs by Keith O’Brien.

2017 79

2017 Article Social Media Customer Service 79

Comm100

DECEMBER 19, 2017

Therefore, any company trying to improve their customer experience should follow a defined plan to adopt a strategy that is congruent with their customer expectations. Here is a detailed step-by-step guide to setting goals and strategizing for customer experience improvement. Prioritize activities and allocate them to employees.

Customer Experience 117

Customer Experience Download Workshop Metrics 117

ShepHyken

MARCH 13, 2017

If that is the case, then social media customer service (also known as “social care”) falls into that category. 89% of social media messages to brands go ignored. Richard Shapiro covers three “sales phases” that can positively impact your customer’s experience. Here’s a statistic you won’t believe.

2017 90

2017 Article Social Media Customer Service 90

ShepHyken

AUGUST 13, 2018

Customers are getting more comfortable with alternative support channels. Traditionally customers called. More and more brands are open to alternative channels. Your customers expect it, so don’t fight it. 9 Ways to be a Never-Ending Student of Service by Steve DiGioia. Now they like to text.

2018 72

2018 Article Customer Service Loyalty 72

ShepHyken

NOVEMBER 29, 2021

In short, chatbots allow you to keep your brand messaging consistent, allows you to scale your support without having to hire more employees, and as already mentioned, get customers the answers they need quickly. Best New Customer Experience and Design Books – 2021 List by Ricardo Saltz Gulko. Follow on Twitter: @Hyken.

2021 85

2021 Article Customer Service Retail 85

ShepHyken

SEPTEMBER 4, 2017

Whether you’re buying new gadgets, planning a holiday or managing your finances, everyone has to deal with customer service from time to time. An outstanding experience can persuade you to keep returning to a brand; being treated badly can put you off for life. 10 Insights from Customer Care Experts & Influencers by CGS.

2017 64

2017 Article Customer Service Net Promoter Score 64

ShepHyken

MARCH 27, 2023

3 Digital Marketing Strategies That Can Improve Customer Retention by John Hall (Forbes) What happens if you gain 10 new customers but lose 20 from your existing client base? While it may seem like marketing, if done well, content marketing connects with the customer and gets them engaged or emotionally connected.

Article 22

Article Customer Service 2023 2022 22

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. This is how you want your people to treat their customers; with a consultative approach, that enhances their customer experience.

Article 65

Article 2020 Loyalty Programs Customer Service 65

ShepHyken

SEPTEMBER 12, 2022

Magazine) Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. My Comment: Zappos is one of the iconic customer service brands, known for delighting customers with a level of WOW customer service. How do they do it? Follow on Twitter: @Hyken.

Article 14

Article 2022 Customer Service Magazine 14

ShepHyken

MAY 22, 2023

Each week, I read many customer service and customer experience articles from various resources. To Drive Customer Retention, Don’t Neglect Culture by David Ducharme and Nick Furman (Gallup) Neglecting culture affects your teams and your customers. Here are five customer experience strategies from RH.

2023 13

2023 Article Customer Service Loyalty Programs 13

ShepHyken

MAY 30, 2022

Here you will find some interesting stats and findings about why rewards programs fizzle out, the mistakes companies/brands make, and more. The Verdict Is In: Customer Service Isn’t Human Enough by Amy Balliett. 5 Strategies for Increasing Customer Retention by Andrian Valeanu. Follow on Twitter: @Hyken.

Article 13

Article 2022 Customer Service Rewards Programs 13

ShepHyken

SEPTEMBER 30, 2019

(GetFeedback) NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. Follow on Twitter: @Hyken.

Article 17

Article 2019 Customer Service Contact Center 17

ShepHyken

SEPTEMBER 27, 2021

(CMSWire) The better the experience, the more likely that person will return and give the brand their business. The same can be said for an employee’s experience with a brand. My Comment: Customer service starts on the inside, starting with employees. If not, this is your chance. I’m a huge fan of his work.

Article 19

Article 2021 Customer Service E Commerce 19