ShepHyken

JUNE 13, 2018

While it includes customer service, which is a big part of the overall experience, it is also how your offerings are packaged, your advertising and marketing messages, and more. It’s every interaction, human or otherwise, that you have with the brand. Then there is the definition of customer service.

Interaction 101

Interaction Brands Definition Advertising 101

ShepHyken

FEBRUARY 14, 2022

It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. 7 Customer Service Training Tips Every Manager Needs to Know by Justin Herrick.

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Article 2022 Customer Service Customer Service Training 124

ShepHyken

SEPTEMBER 27, 2017

He mentioned that the restaurant was managed by a group at the airport, so I really shouldn’t expect the same service or quality I am accustomed to at this company’s regular restaurants. This was a major brand with locations throughout the US. The logo is the logo, and the brand is the brand! You know the answer.

Brands 86

Brands Customer Service Training Online Experience Customer Service 86

ShepHyken

SEPTEMBER 14, 2022

However, customer service trends seem to be heading in the wrong direction. Even several years before the pandemic began, The American Customer Satisfaction Index found the overall ratings slipping, even with brands most recognized for high levels of customer service. . A bad culture is the problem.

Culture 107

Culture Customer Service Poor Customer Service Leadership 107

ShepHyken

OCTOBER 19, 2022

There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered. . Consider Ace Hardware, whose brand promise is The Helpful Hardware Place. Based on all their awards and the comments from happy customers posted on social channels, they deliver. . Are they helpful?

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Automotive Reference Advertising Brands 124

ShepHyken

FEBRUARY 14, 2023

I found the answers insightful: 37% want to be like the Ritz-Carlton 25% want to be like Ace Hardware 22% want to be like Amazon 16% want to be like Uber Regardless of the survey results, I’d love to take a piece of each of these brands and roll it into what we do – especially if we’re not already doing it.

Customer Service Training 151

Customer Service Training Online Experience Customer Service Information 151

ShepHyken

APRIL 26, 2021

My comment: One of the compelling propositions for our clients interested in our customer service training programs is that that customer service doesn’t cost. One of the main points is that customer service is becoming the face of a brand. Think about that! Thank you MattsenKumar!).

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2021 Article Customer Service Loyalty Programs 135

ShepHyken

OCTOBER 26, 2022

Some may call that employee a brand ambassador or advocate for the company, but I have a new title for that individual: CEO of the Moment. . They can deliver on your brand promise – or not. Anyone who, at any time, is interacting with a customer is confirming or eroding your brand promise. They must be properly trained.

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Customer Service Training Culture Reference Brands 118

ShepHyken

NOVEMBER 30, 2022

The dance is the metaphor for your business, and what got them to the dance is why customers keep doing business with you.? . The point of this is to think about changes you make that aren’t customer-focused. Any change, even if you think the customer will like it, could be opposed and cause friction.

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Reference Customer Focused Customer Service Training Retail 120

ShepHyken

MAY 24, 2021

There are many ways to let customers know you appreciate them, and this article covers most of them, along with some expert opinions from other successful business people. The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World by Kim Campbell. Follow on Twitter: @Hyken.

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2021 Article Customer Service Customer Retention 155

ShepHyken

JULY 6, 2022

In our customer service training workshops , we have an exercise that introduces a concept called The Five Levels of Service. Any company should be happy with World Class , which is when the company is consistently and predictably delivering a level of service that gets customers to come back.

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Customer Service Training Fashion Workshop Reference 73

ShepHyken

SEPTEMBER 29, 2021

Other brands have gone down this path. Disney Institute teaches the Disney way in the form of courses on customer service and experience, leadership, and more. The Ritz-Carlton has a team of trainers that companies hire to learn the secrets of creating world-class hospitality and service. And they did.

Hospitality 157

Hospitality Books Customer Service Training Leadership 157

ShepHyken

AUGUST 24, 2022

Think of the brands or companies you enjoy doing business with the most. They have great customer service. . They provide a great overall customer experience. . They fuel the customer’s experience. Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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2022 Customer Service Training Customers Customer Service 131

ShepHyken

JANUARY 4, 2023

Customers Will Be Smarter and More Demanding Than Ever – I may sound like a broken record as I start each year with this prediction. Certain B2C rockstar brands are teaching our customers what good service is like, and they now have higher expectations.   . That’s almost half of your customers, and that number will grow.

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2023 Customer Service Customer Experience B2C 137

ShepHyken

FEBRUARY 28, 2023

There is a trust gap between customers and the companies and brands they do business with. The two questions to ask that will define this gap are: Do you think your customers trust you? This is opinion.) Do your customers trust you? If you think your customers trust you, that’s a 100% score.

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Chief Customer Officer 2022 Customer Service Training Connections 123

ShepHyken

MAY 10, 2021

Customers are enjoying self-service options, so give them what they want. 15 Unique Ideas For Inspiring Brand Loyalty In 2021 by Expert Panel. Forbes) In this article, 15 members of the Forbes Agency Council share unique ideas for connecting with customers in a way that builds genuine trust and, in turn, brand loyalty in 2021.

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2021 Article Customer Service Net Promoter Score 155

ShepHyken

MARCH 10, 2021

To make it part of the culture, and to be contagious, it must be introduced during the hiring process, heavily trained in the onboarding of new employees, and consistently communicated and reinforced on a regular basis for sustainability. Think of some of the great recognizable brands and how they make you feel.

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Culture Hotels Customer Service Training Definition 154

ShepHyken

MARCH 14, 2023

It’s enough to get them to come back until they find another brand or organization that satisfies them just a bit more. A loyal customer not only comes back but also spends more than a typical customer and evangelizes your brand by sharing word-of-mouth referrals. Maybe it’s the way the customer is treated.

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Loyalty Customer Service Training Customers Connections 103

ShepHyken

AUGUST 18, 2021

Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . Knowing your customers better than your competition knows them may be the differentiator that earns you their business. . You just have to understand the data. Consider this: .

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Airlines Customer Experience 2021 Customer Service Training 173

ShepHyken

NOVEMBER 3, 2021

I would love to get some service-related feedback. My hotels have struggled this year with our service scores. In years past both of my locations were consistently in the top 30% of brands. Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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Hospitality Hotels Customer Experience Feedback 166

ShepHyken

NOVEMBER 9, 2022

Whenever there is a chance to learn from an iconic brand like Amazon, I jump at the chance. Founder, Jeff Bezos, was an early adopter of a relentless focus on the customer experience.? . Did Bezos really believe that Amazon should be so good they didn’t need a customer service department? Follow on Twitter: @Hyken.

Competitive Advantage 70

Competitive Advantage Books Customer Focused Customer Service Training 70

ShepHyken

FEBRUARY 21, 2023

Our customer experience research found that 83% of people trust a company or brand more if it delivers good customer service. The benefit of building trust is potential customer loyalty. Your happy customers become the best members of your marketing department. Follow on Twitter: @Hyken

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Customer Experience Customer Service Training Reference Loyalty 67

ShepHyken

JULY 14, 2021

I went back to the same store, only to be disappointed that the brand discontinued that model. In my book, Amaze Every Customer Every Time , I write about the concept, “ One to say YES and two to say NO.” Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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Hotels Hospitality Transportation Customer Service Training 169

Experience Investigators by 360Connext

JANUARY 28, 2020

Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. First, understand the true costs of NOT investing in customer experience. What would it cost to lose 10% of your customers? So what’s a fearless CX champion like you to do?

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2020 Net Promoter Score ROI Metrics 250

ShepHyken

FEBRUARY 19, 2023

The gold in the article is his simple three-step approach to building a customer-focused culture. The Six Degrees of Customer Experience by Computerworld (Computerworld) How do you create an outstanding customer experience? It’s no easy task, as customers’ wants and needs move quickly.

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Article Customer Service 2023 Customer Service Training 62

ShepHyken

OCTOBER 25, 2021

What is Brand Loyalty and How Can You Build It? Pam Hughes) Everybody has brands they are loyal to. You might even feel connected to a brand you haven’t purchased from but are still interested in. Shep Hyken is a customer service expert, professional speaker, and New York Times bestselling business author.

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Article 2021 Customer Service 2026 146

ShepHyken

JUNE 1, 2022

All of this leads to a conversation I had with my friend Tony Cheevers of Researchscape , who posted an article about Devora Rogers’s take on brand narcissism. As I read the article, I thought that another way to position this concept, as it applies to the customer experience, is something I now refer to as feedback narcissism. .

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Feedback Customer Service Training Definition Reference 129

ShepHyken

SEPTEMBER 13, 2021

(CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that brand’s competitors.

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Article 2021 Customer Service B2C 151

ShepHyken

SEPTEMBER 1, 2021

So, the next time your customer seems a bit more demanding than you think is normal, recognize that there is a new standard being set by one of the most iconic brands in the history of business. Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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B2B Healthcare Customer Service Training Retail 144

ShepHyken

MARCH 16, 2022

What if almost all your customers, as in almost nine out of 10 of them, were to leave after experiencing bad customer service? That’s exactly what we found in our latest customer service research , that 86% of customers are willing to switch brands or companies because of a bad customer service experience. .

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Customer Service Customer Service Training Definition Customers 121

ShepHyken

MAY 5, 2021

Way back in the 1980s, the Technical Assistance Research Program, also known as TARP, found that it takes six good customer service experiences to make up for one bad one. If something great happens, the customer appreciates the company. Consider that number. If something bad happens, it becomes “judgment day” for that company.

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Customer Service Training Customer Service Customer Expectations Information 155

ShepHyken

JANUARY 2, 2023

My Comment: I love learning from major brands (like Walmart and McDonald’s). This time we take a look at loyalty programs and the changes these brands made that may need to be “fixed” in the near future. According to Nielsen Media, as of 2022 there are over half a million brands globally. Here are six big ones.

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Article 2023 E Commerce Customer Service 65

ShepHyken

APRIL 20, 2022

His positive attitude and energy, along with his perfect thing to say , turned me from an upset customer into one who wanted to love his brand. . It’s the line that will turn your angry customers into loyal customers who say, “I’ll be back!” . Regardless of my frustration, I realized he was there to help me.

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Customer Service Training Reference Customers Customer Service 129

ShepHyken

DECEMBER 17, 2023

It includes strategies, tactics, research findings, and more that back up the importance of having a powerful customer-centric strategy. Also included are short summaries of the customer-centricity strategies from five of the most recognizable brands on the planet. and amazing customer service. Eliminate friction!

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Article Customer Service 2023 Customer Centricity 60

ShepHyken

MAY 6, 2020

However, in the past few years, the customer has become smarter about what a great service experience looks and feels like. They know what great service is because their favorite brands and companies teach them. It could be a big, recognizable brand they shop with or an industry vendor they buy from in their business.

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Customer Expectations Customer Service Training Leadership Article 128

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. Follow on LinkedIn.

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Customer Service Contact Center 2022 Magazine 251

ShepHyken

MAY 17, 2021

How to Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists” by Peggy de Lange. (B&T) B&T) Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? Guess what?

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2021 Article Customer Service Customer Retention 80