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Social Customer Care Cannot Be Ignored

ShepHyken

And, social customer service allows you to take the interactions with your customers to an even higher level. This is the second year in a row that Social Media Marketing World has had a social customer care track. It is proof that social customer care is something that companies cannot ignore.

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Three Lessons from Apple on How to Amaze Your Customers

ShepHyken

The reason I bring this up is that I was reading an article about the top global brands. Interbrand just released their Interbrand Best Global Brands list, and it won’t surprise you to find out which companies are at the top of the list. Think about how big these brands are and how they have woven their way into our culture.

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5 Top Customer Service Articles of the Week 12-6-2021

ShepHyken

3 Ways to Move From Customer Service to Customer Care by Patrick McCullough. Destination CRM) What’s the difference between customer service and customer care? So, if customer service isn’t a department, what do you call it? How about “customer care?”

2021 67
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5 Top Customer Service Articles for the Week of July 22, 2019

ShepHyken

(Smart Customer Service) The quickly evolving social media landscape has forced companies to work harder to maintain a positive customer experience, as 83 percent of people have higher digital customer service expectations than they did last year. 14 ways to deliver a great customer experience – and more.

2019 117
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The Unexpected Stands Out – Especially If It’s Bad

ShepHyken

Way back in the 1980s, the Technical Assistance Research Program, also known as TARP, found that it takes six good customer service experiences to make up for one bad one. If something great happens, the customer appreciates the company. Consider that number. If something bad happens, it becomes “judgment day” for that company.

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5 Top Customer Service Articles for the Week of January 28, 2019

ShepHyken

What Do Customers Really Think Of Your Brand? Which-50) Every marketer has heard a horror story where a brand went viral for horrible customer experience with social media enhancing the frequency of those stories twofold. While an excellent concept for customers, it is also appropriate for the colleagues you work with.

2019 98
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5 Top Customer Service Articles For the Week of October 24, 2016

ShepHyken

Clutch) In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. My Comment: If customer service is the new marketing, and personalization is the hottest strategy, then this article is a must-read.

2016 119