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4 customer-based strategies health care can learn from retail

Alida

What does it look like, and how should providers implement it in their practices and hospitals? Enter: The kings of customer-centric service, interaction and engagement—retail brands. Encourage engagement and positive behaviors with tech-enabled rewards programs. What exactly does “patient-centric” care mean?

Retail 154
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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

By cutting out the wholesaler middle-man, brands are setting themselves up to better understand what their customers are looking for within the sales interaction, therefore helping to establish better and longer customer relationships. Another industry that is utilizing direct communication with customers is hospitality.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs.

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10 Cool Chatbot Examples to Inspire Your Project

Inbenta

Tourism, hospitality, and leisure companies have been extremely touched by the Covid pandemic, with thousands of canceled flights, hotel bookings, and more. TravelClub is the leader reward program in Spain with over 6 million subscribers. Benefit is one of the most well-known brands in the cosmetic industry. TravelClub.

Insurance 105
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COVID-19 has changed how we do everything – here’s how Conjoint and MaxDiff can help you respond

Qualtrics

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers.

Loyalty 45
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). How can we call that success?

Loyalty 45