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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? My Comment: If you’ve been following me, you know I’m a big fan of all companies having a hospitality mentality.

2021 71
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4 customer-based strategies health care can learn from retail

Alida

What does it look like, and how should providers implement it in their practices and hospitals? Enter: The kings of customer-centric service, interaction and engagement—retail brands. Encourage engagement and positive behaviors with tech-enabled rewards programs. What exactly does “patient-centric” care mean?

Retail 154
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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Travel and hospitality companies have a difficult job. Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. The good news is that for a well-equipped brand, personalizing for unknown visitors is hardly an obstacle.

Travel 40
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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

By cutting out the wholesaler middle-man, brands are setting themselves up to better understand what their customers are looking for within the sales interaction, therefore helping to establish better and longer customer relationships. Another industry that is utilizing direct communication with customers is hospitality.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.

Loyalty 36