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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. A study by Epsilon found that 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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How Emotion-Driven Innovation Increases Customer Loyalty

Customer Bliss

Ah, the hospital gown. They work at understanding the emotions that are native to certain customer experiences, such as wearing that gown at a hospital or doctor visit. Emotional understanding of customer experiences is often what leads these companies to their most innovative practices. So, practice emotion-driven innovation.

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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Brand #Marketing #Engagement Click To Tweet.

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Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

Jackie McAtee, Vice President of Marketing and Customer Experience for Mayfair Medical Imaging, and I discuss her path from hospitality and marketing to her hybrid role of both marketing and customer experience. Much of Jackie’s background was in the luxury hospitality industry. Experience vs. brand. Episode overview.

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Hospitality Leaders: Don’t Put Front Office Innovation on the Back Burner

Avaya

Almost two-thirds have stopped doing business with a brand due to a poor service experience, and the majority consider customer service a vital part of brand loyalty. So, why do 65% of customers still believe they put in more effort than a brand to resolve service issues?

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How Prophet Creates Winning Hospitality Brands that Stand Out

Prophet

This year, Prophet took home 7 Transform APAC Awards that recognized our work in brand strategy, design and innovation across a range of industries. The post How Prophet Creates Winning Hospitality Brands that Stand Out appeared first on Brand and Marketing Consultancy | Prophet.

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Staying Ahead in Hospitality: Crafting Chatbots for the Modern Hotel Experience

CSM Magazine

One innovation leading this transformation is the rise of chatbots, designed not only to streamline processes but to enrich the overall guest experience. These advanced virtual assistants represent a harmonious fusion of technology and hospitality, encapsulating the ethos of modern guest services.

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