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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image.

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Benenden Health Transforms Member Experience with Cutting-Edge Cloud Platform

CSM Magazine

Powered by Genesys Cloud and supported by Sabio, Benenden’s solution equips them with next-generation capabilities to connect with members across digital channels and deliver a more personalised, efficient service. In a recent case study published by Sabio , Benenden Health can now roll out digital innovations to match member preferences.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech. Transforming grocery shopping.

Retail 74
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Markies Monday: 4 Tips to Drive Marketing Innovation

Oracle

The Thinker Award for Markie Innovation honors companies that used new technology or a never-before-seen approach to attract, interest, and engage an audience. Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners.

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Marketing predictions CMOs need to consider in 2018

Alida

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. ” Brand management becomes holistic.

2018 0
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Brand Move Roundup – April 21, 2020

C Space

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

2020 52
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before.