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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

Assisting organizations and professionals not only to learn but execute business strategies that will refocus company efforts to Customer Success. By creating a unified focus on the most important asset of the organization – The Customer. How Do You Take Steps To Achieve A Chief Customer Officer Role?

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Where Should Customer Experience (CX) Teams Live Within An Organization?

InMoment XI

While many companies have added a seat at the table for a Chief Customer Officer (CCO) or Chief Experience Officer (CXO) in recent years, we still see most CX functions report to either marketing (the CMO) or operations (the COO). Every organization, leadership dynamic, employee culture, and business is different.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

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Optimize Your Company’s Business Strategy With Customers In Mind

Customer Bliss

As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. It unites the organization in building a framework for “Earning the Right” to Customer Asset Growth.

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The Importance of Closing the Feedback Loop: A Discussion with Dropbox’s CCO

Customer Bliss

“I am a bridge builder and I really like that aspect of my role,” says Yamini Rangan , chief customer officer at Dropbox , a SaaS company that offers file storage and collaboration solutions to both individuals and companies. Yamini tells that her leadership teams and C-Suite are all invested in being customer-focused.

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Prove Your Customer Experience Value to Earn the Headcount You Need

Customer Bliss

These teams thrive when C-suite leadership plays an active role in guiding the build-out of the “beta” versions of these competencies. We typically divide up the leadership team, assigning them by competency. You will be facilitating quarterly customer journey and annual planning reviews.