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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

Do you just give all employees the generic “the customer is always right” speech, or do you actually have a customer-centric process in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? What Is a CCO?

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6 Metrics Chief Customer Officers Care About & How to Impact Them

SurveySparrow

The C-suite executive responsible for an amicable relationship between the customers and the organization is the Chief Customer Officer (CCO). Organizations know the value of a customer and would do everything in their power to please each one of them. . What is the importance of a Chief Customer Officer?

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Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

It’s the amount of revenue your business will make from a customer over their average lifetime as a customer. Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

After my trip was over, I received one final request using a Net Promoter (NPS) rating scheme. This is the right time to use NPS. . Structured questions also make it easy to calculate scores such as NPS, CSAT, or CES. . The main weakness of surveys is they tend to get input from very happy or unhappy customers.

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Spotlight on ServiceChannel: Lessons As They Garner A 50% NPS Response Rate

Gainsight

Recently, our Chief Customer Officer, Ashvin Vaidyanathan , met with Mike Rivisto , Senior Vice President, Customer Success, and Services at ServiceChannel along with their Senior Director of Customer Success, Jessica Countess. While their recent NPS score of 73.8 While their recent NPS score of 73.8

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Operationalizing and measuring CX: A Q&A with Kia Puhm

Alida

In my previous roles as chief customer officer, what kept me up at night was figuring out how to improve retention and scale elegantly, which was all about determining how to be more proactive, automated and smarter about understanding the customer and their journey. What does the CX organization look like? Who owns CX?