Experience Investigators by 360Connext

MARCH 8, 2018

It advertises, but does not build a relationship between companies and their customers. Make it a customer experience—the kind of marketing that builds sales and profitability by being authentic, genuine and in the best interest of customers. Marketing plays a role in customer experience (and vice versa.). .”

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

Gainsight

JUNE 21, 2022

From the Index, three primary trends that companies are pointing their customer success teams and organizations towards emerged, and they deserve further highlighting: Integrating customer success into expansion and renewals. Improving user NPS with success plans. Simple strategies for newly formed Customer Success teams.

2022 52

2022 Net Promoter Score NPS Return on Investment 52

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. One persuasive technique is to compare expansion CAC to new customer CAC.

Metrics 98

Metrics Customer Success Net Promoter Score Chief Customer Officer 98

ChurnZero

JULY 17, 2020

This is a guest blog post by Irit Eizips , Chief Customer Officer and CEO of CSM Practice. . Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. In some cases, the renewal process is owned by the Sales team (not the Customer Success team).

Sales 59

Sales Net Promoter Score Chief Customer Officer Definition 59

Beyond Philosophy

OCTOBER 21, 2021

Mead says Customer Experience accreditation doesn’t touch these areas. It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization.

Chief Customer Officer 78

Chief Customer Officer Contact Center Call Center Net Promoter Score 78

ChurnZero

MARCH 28, 2023

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Chief Customer Officer 52

Horizon CX

JUNE 10, 2022

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. Where score-chasing becomes the primary objective of CX, programs like those tend to end abruptly or slowly disappear.

Customer Journey 52

Customer Journey Customer Journey Mapping Net Promoter Score NPS 52

ChurnZero

FEBRUARY 23, 2023

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

OCTOBER 30, 2020

Customer Success Compensation Catches Up to Sales. For a long time, Customer Success and Sales have been working together but not in equal footing,” says Mehta. “In In the next three to five years, compensation between Customer Success and Sales will become close to equal.”. It’s about onboarding.

Customer Success 93

Customer Success Net Promoter Score Sales NPS 93

Gainsight

SEPTEMBER 29, 2021

We have seen teachers that become excellent Customer Success Managers. There are even Chief Customer Officers that made their way into the CEO chair. For example, when is the proper time or cadence to inject into the Customer Journey to drive optimal adoption and engagement? We have learned to keep an open mind.

Net Promoter Score 59

Net Promoter Score Customer Success Leadership Definition 59

SurveySparrow

JULY 3, 2021

Customer experience wasn’t always the trendy topic it is today. Brands typically prioritized competitive pricing and product development over the actual experience of their customers. While multiple brands may have similar products and price points, only one will speak to them to earn their trust and the sale.

Brands 59

Brands Customer Experience Travel Social Media 59

SurveySensum

JULY 14, 2020

Shane Goldberg has 20 of experience across customer experience, business improvement, sales operations, and product management. She is now Chief Customer Officer at ClearAction Continuum. Irit (Golan) Eizips – Customer Success Strategist, Chief Customer Officer & CEO at CSM Practice.

2020 132

2020 Customer Experience Magazine Consulting 132

Chattermill

MAY 12, 2019

We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. The Effortless Experience dives into the CX world, debunking myths about the industry like the emphasis on dazzling and delighting customers over making things easy on them.

Customer Experience Professionals 56

Customer Experience Professionals Books Customer Experience Hotels 56

ChurnZero

MAY 29, 2020

It’s the amount of revenue your business will make from a customer over their average lifetime as a customer. Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them.

Chief Customer Officer 64

Chief Customer Officer Metrics Net Promoter Score Definition 64

ChurnZero

JANUARY 22, 2021

“But I didn’t want a job in sales!”. If you’ve internally cursed the idea of selling or simply desire to take your sales skills up a notch, then this webinar is for you. Apply a language framework to “get into” the sales conversations. Never get ghosted by a customer again. Customer Success Around the Web.

Sales 98

Sales Webinar Net Promoter Score Culture 98

Kayako

OCTOBER 23, 2017

Assign accountability for a customer feedback loop. For example, sales teams are accountable for their leads. For example, when I worked at Payfirma, the customer support team was put in charge of reducing churn. Sunan Spriggs, the Chief Customer Officer, calmly replied, “Exactly.

Feedback 54

Feedback E-support Net Promoter Score Metrics 54

SmartKarrot

OCTOBER 29, 2021

The letter C, in this context, stands for “chief,” like a chief executive officer, chief, chief customer officer, and chief operating officer. The CCO can create awareness amongst different departments about the importance of advocating the success of customers.

Chief Customer Officer 10

Chief Customer Officer Customer Success Customer Centricity Net Promoter Score 10

Kayako

DECEMBER 3, 2015

In this post you’ll learn just how to turn the things you want to do to get better at customer service into business initiatives that your management can buy into. You’ll recognize a lot of these steps from sales conversations you’ve been part of. For example: Ben wants to hire a new customer support advocate for his team.

Customer Service 50

Customer Service NPS Net Promoter Score Customers 50

Ian Williams

MARCH 19, 2020

Now if you look at customer experience as an alternative business model, then you can start to look at the commercial value you can drive. You’re looking at shortening the sales cycle. He is now chief customer officer, so, you know I guess everyone can come around, and it wasn’t particular popular way of thinking.

Leadership 52

Leadership Consulting Financial Customer Experience 52

SmartKarrot

OCTOBER 7, 2020

This helps them achieve more from your product and they would be happy to help you expand your business through more sales. Customer success is the new growth engine that ideally allows your existing customers to sustain and grow your business without even the need of new customers. 2 Identify Customer’s Goals.

Customer Success 10

Customer Success Roadmap Net Promoter Score Chief Customer Officer 10

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding.

NPS 135

NPS Net Promoter Score Metrics Effort Score 135

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

Customer Success 98

Customer Success Management Chief Customer Officer Leadership 98

Horizon CX

DECEMBER 27, 2019

The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. The Standard Net Promoter Score Question [an 11-point scale question]. NPS is very much alive and well as a primary CX metric in 2019, within B2B organizations.

Net Promoter Score 52

Net Promoter Score NPS B2B Metrics 52

SmartKarrot

JANUARY 1, 2024

From Customer Success as an Add-On to a Value Driver Anindra highlighted how the traditional approach of assigning customer success as an add-on after sales has evolved. Darshan emphasized the impact of revenue leaders joining the customer success domain.

2023 8

2023 Customer Success Chief Customer Officer Net Promoter Score 8

SmartKarrot

JANUARY 1, 2024

From Customer Success as an Add-On to a Value Driver Anindra highlighted how the traditional approach of assigning customer success as an add-on after sales has evolved. Darshan emphasized the impact of revenue leaders joining the customer success domain.

2023 8

2023 Customer Success Chief Customer Officer Net Promoter Score 8

Customer Guru

MARCH 7, 2018

I would always try to make a customer’s onboard experience comfortable; sometimes just a cheerful smile can go a long way. For instance, whenever a customer had a bad experience, I would report it to my sales team and base manager in BA for service recovery. by Jeanne Bliss.

Customer Experience 65

Customer Experience Customer Centricity Chief Customer Officer B2C 65

ChurnZero

JUNE 3, 2022

In the episode, You Mon covers the gamut of Customer Success insights—from defining its (oft-misunderstood) purpose, seeing what a day in the life of a CSM looks like, knowing when to add CS to an organization, handling tension with sales, and more. Your role is to make sure that [the customer] is scheduled for a welcome call.

Customer Success 52

Customer Success B2B Metrics Sales 52

ChurnZero

JUNE 3, 2022

In the episode, You Mon covers the gamut of Customer Success topics—from defining its (oft-misunderstood) purpose, seeing what a day in the life of a CSM looks like, knowing when to add CS to an organization, handling tension with sales, and more. Your role is to make sure that [the customer] is scheduled for a welcome call.

Customer Success 52

Customer Success B2B Metrics Sales 52