OpinionLab

SEPTEMBER 9, 2016

“Customer journey mapping” is a hot phrase right now in the CX industry and there is a massive appetite to fully understand how customers move through the buying cycle using this method. In fact, 63% of CX professionals map their customer experience according to recent Forrester research.

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Multi-Channel Voice of Customer 60

Experience Investigators by 360Connext

FEBRUARY 9, 2018

Until you can truly walk in your customers’ shoes and feel what they feel when they encounter every touchpoint, you’ll never know how these small but powerful interactions translate to the customers, and the worst ones are often invisible from the inside. Do you have a customer journey map?

Touchpoint 207

Touchpoint Customer Journey Mapping Workshop Customer Journey 207

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Resource: 6 Sources of Customer Understanding by CXpert. Change Management.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

Experience Investigators by 360Connext

MAY 20, 2015

Keynotes, Coaching and Executive Workshops. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Peter Lavers

MARCH 26, 2015

This can result in journeys that describe rather one-way “what we’ll do to you” communications (i.e. Customers view their journeys differently to the way organisations do, so we believe that experience design must be “outside-in” An Effective Approach. For each Journey.

Customer Journey Mapping 95

Customer Journey Mapping Customer Journey Workshop Definition 95

Experience Investigators by 360Connext

MAY 26, 2020

How Does it Differ From a Customer Journey Map? Service blueprints are designed to map out the future experience for customers as well as the backend processes and systems to make the experience happen. This might sound like a customer journey map, but there are a few distinctions.

Customer Journey Mapping 143

Customer Journey Mapping Net Promoter Score Customer Journey Workshop 143

Middlesex Consulting

OCTOBER 26, 2015

I have been running customer journey mapping workshops for our clients for many years. In the last few years I’ve noticed, as the popularity of the term “customer journey map” has grown, people have started pinning the term to different things, i.e. people call different types of map, customer journey maps.

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Document Workshop 60

Middlesex Consulting

OCTOBER 25, 2015

I have been running customer journey mapping workshops for our clients for many years. So today I’m going to layout the different types of map and where each is used. Why you would use a Journey Map? First things first: why do you use a Customer Journey Map?

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Document Workshop 60

SurveySparrow

JANUARY 28, 2020

What process do you go through to uncover and chart the customer journeys of your clients? What advice would you give to our blog readers to help them start their customer journey mapping process? Jim: Well, naturally, I think our book, How Hard Is It to Be Your Customer ? Great title!

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Net Promoter Score Customers 52

Experience Investigators by 360Connext

NOVEMBER 3, 2020

What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. But just like with customer journey mapping, there are pitfalls and challenges to employee journey mapping.

Customer Journey Mapping 143

Customer Journey Mapping Net Promoter Score Customer Journey Leadership 143

Experience Investigators by 360Connext

MARCH 24, 2015

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. So many answers!

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Insights Customer Experience Customer Journey Mapping 2015 236

ClearAction

FEBRUARY 26, 2015

How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them. Customer journey maps are a means to an end, not an end in themselves.

Customer Journey Mapping 109

Customer Journey Mapping Customer Experience Workshop Customer Journey 109

Experience Investigators by 360Connext

AUGUST 9, 2017

I’m a big believer in mapping the experience. But I’ve seen this become the latest shiny thing in customer experience. Hold a workshop! Produce a beautiful map and get everyone in the company to appreciate it by going on a roadshow with it. Customer journey mapping is not the problem.

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Customer Journey Mapping Workshop Webinar Customer Journey 181

Experience Investigators by 360Connext

MARCH 12, 2018

Department leaders begin to envision ways they can improve their customer’s experience. The internal communications team sends a video of the speech to employees all over the globe. And people start talking about ways to focus on customers. Ask them to be peer ambassadors for the customer. Employees are excited.

Customer Centricity 137

Customer Centricity Customer Journey Mapping Culture Workshop 137

Heart of the Customer

JANUARY 8, 2015

There’s been an ongoing discussion on the CXPA’s LinkedIn group around an article listing the most effective journey mapping tools. But this discussion isn’t really just about journey mapping. It goes to the heart of how we communicate with the rest of our organization. Tell a story.

Customer Journey Mapping 96

Customer Journey Mapping Workshop Customer Journey Insurance 96

CSM Practice

AUGUST 7, 2020

This session featured VitalSource, a leading education technology solutions provider led by William Chesser, VP for Customer Success, and Shanna Daniel, Manager for Partner Success Teams. The customer journey maps allow customer success managers to feel that they can lead the customer during their journey and become more proactive.

Customer Success 81

Customer Success Customer Journey Mapping Customer Journey Events 81

Kerry Bodine

AUGUST 13, 2015

As you might know, I have a passion for customer journey mapping —and I want to share it in Austin! has proposed a SXSW workshop that will cover the mechanics of effective journey maps, why they’re mission critical, and how to get started using them in your organization. We can help.

Customer Journey Mapping 83

Customer Journey Mapping Workshop 2016 Customer Journey 83

Alida

SEPTEMBER 20, 2018

How do you showcase the effectiveness of your customer journey map to the leadership team? The first thing you’ll do after you’ve selected the journey to map is to identify the objectives of the journey map: Why are you mapping? Create a customer room and post details there. Absolutely!

Insights 200

Insights Customer Journey Mapping Webinar Customer Journey 200

GetFeedback

JULY 19, 2019

These are the leaders who understand that customer feedback is the top driver of successful customer experience strategies. Communicate how you will measure success. Will VoC feedback help you live up to your customer experience mission and brand promise? Can you start a VoC program without a customer journey map?

Net Promoter Score 230

Net Promoter Score NPS Customer Journey Mapping Feedback 230

Experience Investigators by 360Connext

JULY 2, 2019

Here are a few ideas to get you thinking of ways to include your customers in ways that will serve both them and your organization. Co-Create Your Customer Journey Map. It’s amazing we have to say this, but customers are often not included in customer journey mapping.

Customer Journey Mapping 110

Customer Journey Mapping Social Media Fashion Workshop 110

SurveySparrow

JUNE 30, 2023

They are empathetic listeners, adept problem solvers, and exceptional communicators. Armed with a deep understanding of customer behavior and market trends, they bridge the gap between the company and its target audience. This includes proactive communication, anticipating customer needs, and delivering tailored solutions.

Customer Experience 52

Customer Experience Workshop Customer Service Representative Customer Centricity 52

Heart of the Customer

OCTOBER 30, 2014

Apparently, the folks over at Customer Service Integrator share my passion for understanding the emotions in our experiences. They conducted a survey to understand customers’ preferred type of communication. Customers form an. Customers form an. Customer Experience Customer Journey Map Resources'

Workshop 92

Workshop Customer Journey Mapping Call Center Customer Journey 92

CSM Practice

AUGUST 7, 2020

This session featured VitalSource, a leading education technology solutions provider led by William Chesser, VP for Customer Success, and Shanna Daniel, Manager for Partner Success Teams. The customer journey maps allow customer success managers to feel that they can lead the customer during their journey and become more proactive.

Customer Success 52

Customer Success Customer Journey Mapping Customer Journey Events 52

Magellan Solutions

JULY 11, 2023

Multichannel Customer Support Capabilities Customers want seamless interactions across many communication platforms in today’s digital world. 2) Defining Clear Communication Channels Businesses must implement effective customer experience outsourcing strategies.

Customer Experience 75

Customer Experience Net Promoter Score E-support Customer Satisfaction 75

ClearAction

AUGUST 6, 2019

Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Thoughtful planning can spell the difference between limited value and transformational value from customer journey mapping. Customer Journey Mapping Best Practices.

Customer Journey 48

Customer Journey Insights Customer Journey Mapping Marketing 48

Strativity

NOVEMBER 20, 2019

Build understanding and engagement with Customer Journey Mapping. Done right, customer journey mapping is a great early step to understand your customer experience and create a foundation for additional CX discovery. Dive into the qual and quant of customer experience research.

Consulting 53

Consulting Workshop Customer Journey Mapping Touchpoint 53

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Investments that are directly tied to customer experience might include things like: Customer experience management tools, like customer feedback software or more robust Voice of the Customer (V0C) platforms, Customer Relationship Management (CRM) technology, or investments in customer data centralization.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

GetFeedback

DECEMBER 2, 2019

You must do the math to show why keeping customers satisfied, and measuring that consistently, is critical to successful outcomes for the overall business. It’s up to customer-centric leaders to engage the right ways to measure, communicate and take action on it. Her mission is: To Create Fewer Ruined Days for Customers.

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

ClearAction

DECEMBER 31, 2016

Stream a sampling of customers’ comments about these issues to the departments responsible for originating the issues: what was the customer trying to do, what did they expect, what did they experience, what were the consequences. Arrange action planning workshops for originating departments.

2017 81

2017 Customer Experience Workshop Customer Journey Mapping 81

Experience Investigators by 360Connext

JULY 21, 2016

One of the most rewarding parts of being a Customer Experience Investigator™ is when a client and I gather people from all departments of their organization to map the customer touchpoints. The post Touchpoint Mapping: Discovery, Enlightenment, and A-HA!

Touchpoint 165

Touchpoint Workshop Customer Journey Consulting 165

SurveySparrow

AUGUST 14, 2023

Customer Journey Mapping : Ready for a Treasure Hunt? Customer journey mapping helps you navigate the twists and turns of the customer journey. A successful CX framework breaks down silos and encourages communication and cooperation between teams.

Customer Experience 52

Customer Experience Customer Centricity Customer Journey Mapping Touchpoint 52

Kerry Bodine

NOVEMBER 15, 2017

As a result, we’ve seen that journey mapping quite naturally improves cross-silo communication and collaboration. You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. Our Journey Mapping Process.

Webinar 48

Webinar Workshop Customer Journey Mapping Contact Center 48

ChurnZero

JANUARY 4, 2024

One-to-many customer enablement allows customer success managers to do more by leveraging their expertise as strategic business advisors. Start with simple self-paced courses, in-product guidance, and live online webinars and workshops.” ” What role will AI and new technologies play in customer success in 2024?

2024 52

2024 Customer Success Chief Customer Officer 2023 52

ClearAction

JANUARY 6, 2021

13) Stop obsessing about customer journey maps. This is success-limiting because it tends to exhaust bandwidth and energy on mapping rather than actioning. It’s possible to make grand strides in customer-centric culture-building and in customer experience improvement without having journey maps.

2021 77

2021 Customer Experience Net Promoter Score Workshop 77

ClearAction

OCTOBER 21, 2017

Customer Experience Management Prevents Process Silos Lynn Hunsaker. Customer journey mapping is an eye-opener about process gaps — especially when it spans the end-to-end customer life cycle. It’s the job of customer experience management to drive smooth journeys and maximize value across the life cycle.

Customer Experience Management 67

Customer Experience Management Customer Experience Management Customer Journey Mapping 67

ClearAction

JULY 23, 2023

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. They may have researched customers’ jobs-to-be-done.

Government 62

Government B2B Customer Experience Customers 62

ChurnZero

OCTOBER 20, 2020

Services or usually called Professional Services are services provided to customers that have a clear timeline, outcome and value definition. The types of services can be one time (for e.g. implementation, training, workshop) or can be ongoing (for e.g. ongoing training program, technical support services).

Customer Success 52

Customer Success Customer Journey Mapping Customer Journey Workshop 52