Second to None

FEBRUARY 8, 2018

Ultimately, organizations that figure out how to put the consumer at the center of their search strategy will position themselves to be leaders in this field. But how much is the target customer actually influencing that strategy ? Today, a solid search marketing strategy has to be equal parts data and customer.

Consumers 67

Consumers Voice of Customer Brands Marketing 67

Second to None

APRIL 3, 2018

Emerging fast-casual brands can capitalize on this desire by consistently rolling out new menu items and special offers to ensure that customers do not get bored and are itching to return and try the next upcoming promoted item. Consumer preferences in the fast-casual industry are shifting towards brands with a great Customer Experience.

Consumers 63

Consumers Brands Rewards Programs Loyalty 63

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

Customer Engagement 54

Customer Engagement Engagement Voice of Customer Brands 54

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback. 1] [link]. [2]

Communication 86

Communication Voice of Customer Call Center Brands 86

Second to None

JULY 22, 2020

As consumers follow social distancing guidelines, curbside pickup is becoming the channel of choice. According to Accenture , one in five of consumers who recently placed a grocery order online, did so for the first time. Consumers in grocery stores are continually embracing this new normal of purchasing to meet their everyday needs.

Retail 114

Retail Consumers Customer Centricity Voice of Customer 114

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey. Our solutions are developed on the basis of solid research and statistical science.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

AUGUST 9, 2018

Brands that acted solely on the data provided by these bad profits were not paying attention to what customers were saying. Once a new concept like chord-cutting entered the market, consumers quickly jumped ship. Because profit levels maintained, many brands did not care that their consumer satisfaction scores were dropping.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

SEPTEMBER 18, 2018

To create an effective overall brand experience employees must strive to reduce consumer effort within every individual touchpoint. This attention to detail requires consistently engaged employees and continuous measurement to ensure employees retain your desired level of service.

Call Center 48

Call Center Net Promoter Score Voice of Customer Touchpoint 48

Second to None

OCTOBER 9, 2018

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. However, simply having the option of buying your product online is not enough based on current consumer expectations. It is impossible to eliminate cart abandonment completely.

Online Experience 67

Online Experience Customer Centricity Voice of Customer Brands 67

Beyond Philosophy

MAY 1, 2021

Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. It widens every second between what customers expect and what many organizations can provide as we come out of the COVID-19 pandemic. Customer engagement is critical to your success.

Customer Expectations 60

Customer Expectations 2021 Consulting Customer Relationships 60

Second to None

MAY 31, 2018

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Second to None

FEBRUARY 1, 2019

Unlike traditional methods of advertisement, the referral system is fueled by the circulation of information by reliable sources (Promoters) whom your potential customers already trust. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Second to None

FEBRUARY 4, 2020

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Customer Centricity 118

Customer Centricity Voice of Customer Retail Consulting 118

Second to None

JUNE 12, 2018

Emerging national brands have even more of a responsibility to collect this data because they are still in the process of establishing trust with their consumer base. In fact, companies that utilize data as a tool to increase the personalization within their customer touchpoints experience a 6%-10% increase in revenue.[3] 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omnichannel 72

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

SEPTEMBER 11, 2018

More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer. Develop a digital identity that contributes to your overall brand experience by providing a unique value and reducing as much customer effort as possible. 1,2 [link]. 1,2 [link].

Retail 59

Retail Brands Omnichannel Touchpoint 59

Second to None

AUGUST 9, 2019

Recent Deloitte research outlined three different ways that a customer engages with a brand: (1) rational considerations, (2) emotional responses and (3) shared values. [1] The study found that rational considerations, i.e. price, product, promotions etc., Treat customers like loyal friends and the relationship will be mutual. . [1-4,

Loyalty 83

Loyalty Touchpoint Voice of Customer Brands 83

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Measurement 59

Measurement Voice of Customer Leadership Customer Centricity 59

Second to None

OCTOBER 5, 2018

There is a constantly shifting spectrum of consumer desires and expectations and if your team is not learning and adjusting to these trends customers will quickly move on to a brand that piques these evolving interests. In practice, these live chat representatives can help customers in a variety of different ways. 1] [link]. [2]

Voice of Customer 59

Voice of Customer Retail Brands Consumers 59

Second to None

JUNE 14, 2018

Whether it takes place in-person , online or over the phone , consumer recommendations have been proven to be one of the strongest methods of convincing new customers to try out your brand. Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy.

NPS 66

NPS Brands Net Promoter Score Voice of Customer 66

Second to None

AUGUST 16, 2018

One aspect of the financial services Customer Experience that has evolved is the necessity of providing a great digital banking experience. It has now become commonplace for consumers to complete almost all the necessary interactions with your brand without even speaking to or seeing one of your employees. 1] [link]. [2] 2] [link].

Financial 59

Financial Measurement Brands Customer Experience 59

Second to None

AUGUST 21, 2018

As your brand grows, so too will the various offerings you provide to consumers. Regardless of the what kind of expansion your team is engaging in, it is important that organizational leadership is ensuring that these extensions retain your desired brand identity. The post Are You Measuring The Effectiveness Of A New Program?

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

OCTOBER 23, 2018

1] Beyond a great tasting pie, price, convenience and sheer-availability are the major factors that push consumers towards these restaurants. Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey.

Brands 74

Brands Measurement Magazine Customer Centricity 74

Second to None

AUGUST 14, 2018

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. Thus, implementing measurement programs as a tool to capture this customer feedback data has become an integral aspect of any Customer Experience platform.

Brands 59

Brands Fashion Customer Centricity Voice of Customer 59

Second to None

JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. 1] The data that is collected, filtered and analyzed in a mystery shopping initiative can help your team build towards this level of trust with consumers.

Retail 63

Retail Brands Omnichannel Fashion 63

Second to None

MARCH 13, 2018

However, now that there are more channels for brands to interact with customers than ever before, there is a corresponding massive amount of data that a brand must filter through in order to acquire actionable outcomes from these data-collection programs. Our solutions are developed on the basis of solid research and statistical science.

Measurement 59

Measurement Voice of Customer Customer Centricity Insurance 59

Second to None

JULY 10, 2018

For Customer Experience research projects like mystery shopping , choosing the right vendor can be a huge determinant of the value provided by the program. However, as you expand your brand to reach new locations across the country, it becomes increasingly challenging to retain the Customer Experience that brought you this original success.

Brands 63

Brands Competitive Advantage Document Voice of Customer 63

Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. appeared first on Second To None.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

Second to None

SEPTEMBER 27, 2018

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels. 1] [link]. [2] 2] [link]. appeared first on Second To None.

Retail 69

Retail Measurement Brands Omnichannel 69

Second to None

MAY 1, 2018

There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online. 1] However, to truly make an impact on how customers perceive your brand’s eCommerce ability requires a significant investment of time, training and resources. 1,2,3,4 [link].

Customer Service 63

Customer Service Fashion Voice of Customer Brands 63

Second to None

APRIL 5, 2018

For those retail brands that do prioritize improving the experience provided by their brick-and-mortar location, measuring what consumers desire can unlock the formula that gets more people to walk through your doors. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Retail 59

Retail Omnichannel Fashion Voice of Customer 59

Second to None

MARCH 9, 2018

Specifically, the ability to provide a high level of customer service can help improve the way that online consumers perceive your brand. To learn more about why your customer service staff should engage with customers via social media, check out the following piece written by Ashley Cooksley, for AdWeek.

Social Media 69

Social Media Customer Service 2018 Brands 69

Second to None

FEBRUARY 4, 2020

The difference between an actively engaged employee and someone just waiting for their shift to be over is obvious to every customer. To encourage the necessary level of engagement among employees, brands need to figure out ways to increase employee satisfaction, which can be accomplished through many different approaches.

Customer Satisfaction 74

Customer Satisfaction Leadership Touchpoint Customer Centricity 74

Second to None

MARCH 22, 2018

To capture this data, many brands implement Customer Experience measurement programs like mystery shopping because it offers an unbiased consumer perspective of your brand and offers leadership the capture intensely specific customer feedback data. 1,2,3: [link].

Retail 81

Retail Leadership Voice of Customer Brands 81

Second to None

APRIL 2, 2020

Do Consumers Trust Your Brand? Brands that act in the interest of their employees, stakeholders and society at large will reinforce their expertise, leadership and trust and immeasurably strengthen the bond they have with consumers.” Four Traits Consumers Look For in Brands During Crisis 1. In the U.S.,

2020 54

2020 Brands Government Consumers 54

Second to None

APRIL 17, 2018

Consumers are now used to being able to accomplish virtually anything without leaving the comfort of their home, and this concept is now moving beyond products and has penetrated service-based organizations. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Measurement 59

Measurement Customer Service Leadership Voice of Customer 59

Second to None

FEBRUARY 4, 2020

“More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, “ The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative.”. consumer products leader. What grocery consumers want: convenience, curation and integration.

Customer Journey 48

Customer Journey 2013 Retail Apparel 48