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Building a Customer-centric culture

Zeisler Consulting

I introduced the component parts here , expounded on aligning your CX strategy here , delved into the Voice of the Customer here , and showed how to put it into action with your Process Engineering program here. Now it’s on to building and supporting a Customer-centric culture. How do you build a Customer-centric culture?

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Customer-Centric Cultures Don’t Just Happen

PeopleMetrics

The same can be said of customer centricity. Customer centricity doesn’t happen overnight. If you want to build a customer-centric culture at your company, then you’d better be able to live with process and incremental improvement. Buy-in from leadership is the keystone here. Without further ado: 1.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” There are many VoC maturity models that you can consult.

Feedback 195
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CX: How it all works

Zeisler Consulting

One common factor of successful programs, however, is that, much as with the offerings of your organization themselves, you meet your Customers where they are: Different segments require different vehicles for VoC; and even within those segments, different points along the journey require different methods of determining the Customersvoices.

Culture 93
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience.

2018 129
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Make Customer Delight About Delivering Value with Jon Herstein of Box

Customer Bliss

As CCO, Jon has established that the expectation set by the sales reps must be shared with the rest of employees who are a part of the customer life cycle. For Jon, this means that his consulting team, customer success managers who own post-sale relationships, and support team, should all be aware of the customers’ expectations.

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People Are What Drives Your Brand Experience: Who Is Representing Your Brand?

Second to None

Brands that have a long timeline of great social media service are proving to these digital communities that customers voices deserve to be heard. Customer Experience measurement can mitigate this risk because it helps leadership establish accurate data that can be used to recognize the best individuals and improve underperformers.

Brands 63