What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Start by building your customer journey maps. <- Why?
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