Remove Customer Centricity Remove Customer Focused Remove Customer Journey Mapping Remove Employee Experience
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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Start by building your customer journey maps. <- Why?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Start by building your customer journey maps. <- Why?

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.

Article 133
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The Art of Selling CX

Horizon CX

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. Arie is a Customer Strategy, Customer Lifecycle Management, Customer Insight, and Innovation Consultant.

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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Retrofitting customer experience means baby steps and giant leaps. The struggle to move an entire organization from product- or sales-focused to customer-focused is intense. If the systems don’t provide value to employees, they simply won’t use them. There are so many customer journeys!

Culture 110
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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

He is the co-author of the book “The Challenger Sale, The Challenger Customer and The Effortless Experience” He is also an experienced advisor to senior executives on sales, service and customer experience. Michel’s energy is infectious and his views on customer experience an eye opener.