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Keeping a Customer-Centric Culture During Social Distancing

Experience Investigators by 360Connext

It’s probably safe to say that few of our organizations, no matter how well-meaning, eased perfectly into these new routines of working from home and distancing ourselves physically from our workplaces, our colleagues, our teams and our customers. There is a myth that customer-centric cultures happen by intuition and a little magic.

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Customer journey map: The key to understanding your customer

delighted

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

(Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective. Understanding your customer touchpoints could help you stay ahead in meaningful ways. <- Why?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

(Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective. Understanding your customer touchpoints could help you stay ahead in meaningful ways. <- Why?

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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Why Your Customer-Centric “Breakthrough” Is Not Working

Experience Investigators by 360Connext

That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a better organization. And a few months later, people are rolling their eyes when a colleague says “remember how we’re supposed to be focused on the customer?” Once upon a time, there was a leader.

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10 Ways to Build Customer Centric Organization

ProProfs Chat

You might have a hard time believing, but the most effective solution is building a customer centric organization. . But what is customer centricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customer centric business strategy.