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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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The Art of Selling CX

Horizon CX

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

There were no email or website addresses provided for support. Yet, even with her fractured hand (which she disclosed to the rep), she was instructed to contact the Regus support team herself about the issue via email, which was answered with an automated reply saying someone would satisfy her request within 48 hours. Follow List.

E-support 274
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. A strong brand reputation can be an effective gateway for supporting value proposition elements—and many are highly competitive to third-party applications. james.lanyon@materialplus.io

Brands 52
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Tying the Knot on Top-Notch Customer Service

Experience Investigators by 360Connext

Microinteractions are the small moments that impact the customer experience. e.width){e.setAttribute("data-vertical", "true")}})(this);'' onerror=''(function(e){e.setAttribute("src", "https://media-cdn.list.ly/missing-image.png");})(this);'' It''s Your Fault, Customer: Microinteraction of the Month - May. Follow List.

2013 252
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Spooky Calls-To-Action For Converting Visitors

Experience Investigators by 360Connext

Microinteractions are the small moments that impact the customer experience. e.width){e.setAttribute("data-vertical", "true")}})(this);'' onerror=''(function(e){e.setAttribute("src", "https://media-cdn.list.ly/missing-image.png");})(this);'' It''s Your Fault, Customer: Microinteraction of the Month - May. Follow List.

2013 197
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10 massive business trends that will shape 2017 and beyond

Alida

Customer intelligence technologies enable organizations to collect and analyze customer feedback from multiple channels.”. What is customer intelligence? . The enterprise guide to customer intelligence [e-book]. How smart brands measure customer intelligence ROI. Impressive innovations in offline retailing.

2017 0