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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

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The next generation: Leveraging customer success to drive value

Totango

However, a customer’s health score is constantly shifting. To do this, Dishman recommends keeping focus across all of your touchpoint teams (CS, marketing, product, sales, etc.) on the aspects of your product that are most helpful to your customers and then doubling down on those.

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How You Can Add Value to Your CX with Laurent Pierre, Jr.

Kustomer

Aligning departments is a great tactic to get the company as a whole on the same page of customer expectations. For Laurent, he has members of the Sales team jump on calls with Support and identify gaps where their software doesn’t work for the consumer. Make sure that everyone is engaged so you have a customer for life.”

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How to Align your Professional Services and Customer Success Better?

CustomerSuccessBox

For example- a PS team can configure a feature on behalf of customers. Hence, many B2B SaaS firms offer Professional Services as they can certainly add value to both pre and post-sales customer experiences. Services like Onboarding & Implementation, Product customization, Change management , etc.

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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out.

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3 CX Stats That May Change How You Think About Digital Transformation

Avaya

Here are three statistics that will get you rethinking your CX strategy in relation to digital transformation: 52% of companies don’t share customer intelligence outside of the contact center. sales, marketing, HR, billing). The key is being able to openly share customer data across all teams, processes and customer touchpoints.

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Good Customer Experience is Now Required

Kitewheel

To do that, you must understand what makes a superb customer experience. . The Importance of Good Customer Experience . Regardless of your industry, good customer experience is the key to increasing retention, satisfaction, and sales. Another way to measure customer experience is by determining your customer churn rate.