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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. The number of insights gleaned from the data.

ROI 309
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Giving customers a seat at the decision making table #VCSummit #nswartgallery pic.twitter.com/7kDSYh28fC. Heidi Martin, strategy and insights consultant at Art Gallery of New South Wales, said that CX pros need to drop their preconceptions about the customer journey. Use consumer insight through the product innovation cycle.

2016 267
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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

This will enable a company to invest less in its loyalty operations and deliver more customer value – generating higher program ROI. That will enable these Intelligent Assistants to consider the hotel as an option based on the customer’s needs.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Or worse, they invest in the latest platforms and systems in the hope that using technology to understand customers will help them with their knowledge void. If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. And then develop insights and actions.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. Yes you have data and information, but if you’re a regular reader of my blog, you will know that you have to turn these into knowledge and understanding, and then into actionable insights.

Retail 82
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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii]. After Covid-19, nearly every customer type will be more deliberate in how they spend money.

Loyalty 72
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. So the initiative offers meaningful utility to many customers.