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Do You Know Your Customer Journey Map & the Emotions Overlay?

C3Centricity

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. After all, why pay a booking site when I know the hotel I want to stay in, right?

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The Trouble With Customer Journey Maps

Middlesex Consulting

A recent Google search of the term “Customer Journey Maps” (CJM) turned up 5.3 This indicates that journey mapping is popular and is probably getting more popular every day, So, I decided to share some of the limitations of journey mapping with you so you can make sure you know what’s what when you create one.

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The Trouble With Customer Journey Maps

Middlesex Consulting

A recent Google search of the term “Customer Journey Maps” (CJM) turned up 5.3 This indicates that journey mapping is popular and is probably getting more popular every day, So, I decided to share some of the limitations of journey mapping with you so you can make sure you know what’s what when you create one.

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Challenges of Improving the SaaS Experience

Experience Investigators by 360Connext

I plug in my flight, hotel and other trip information, and TripIt helps me by sending me reminders and alerting me to issues. Schedule a Touchpoint Discovery Workshop or let our Customer Experience Investigation™ team micromap the journey. Off the top of my head, here are just a few SaaS products I use on a regular basis.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . Think “Survey+” for Customer Feedback.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. In your CX platform dashboard, you can see how your customers behave across all touchpoints and can personalize your interactions with them based on their behavior and preferences.

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Customer Experience Optimization: Enrich Client Journeys among Sectors

SurveySparrow

Customer experience refers to the overall perception customers have of a company based on their interactions and engagements throughout their journey. It encompasses every touchpoint, from the first point of contact to post-purchase support.