CSM Magazine

AUGUST 31, 2018

Many organizations are using customer journey mapping to understand and improve the experience of their customers. What is a Customer Journey Map? Customer Journey Maps are a visual representation of a customer’s relationship with your people, products, services and brand over time.

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Customer Journey Mapping Customer Journey Net Promoter Score Culture 69

Experience Investigators by 360Connext

JULY 7, 2020

Why Create Customer Journey Maps? Journey maps can be extraordinarily impactful upon how an organization approaches their products, services, and interactions. Stop for a moment and imagine a customer journey map in your mind. Customer journey maps are tools to solve your business challenges.

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Customer Journey Mapping Customer Journey Document Workshop 208

Kerry Bodine

JUNE 23, 2015

Back in May, I presented a webinar called “ 10 Ways To Use Customer Journey Maps ” as a part of Qualtrics ’ CX Week. In this post, I’ll tackle several questions about the nitty-gritty details of creating journey maps. What is the process for creating journey maps? You can download the slides here.

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Customer Journey Mapping Workshop Customer Journey Webinar 69

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? Personas are often used in marketing and sales efforts, and those names apply to those types of personas. How are they created?

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Customer Journey Mapping Culture Customer Journey B2B 375

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

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Touchpoint Customer Journey Measurement Customer Journey Mapping 83

Middlesex Consulting

OCTOBER 26, 2015

I have been running customer journey mapping workshops for our clients for many years. In the last few years I’ve noticed, as the popularity of the term “customer journey map” has grown, people have started pinning the term to different things, i.e. people call different types of map, customer journey maps.

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Customer Journey Mapping Customer Journey Document Workshop 60

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

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Customer Journey Customer Journey Mapping Net Promoter Score NPS 52

Middlesex Consulting

OCTOBER 25, 2015

I have been running customer journey mapping workshops for our clients for many years. In the last few years I’ve noticed, as the popularity of the term “customer journey map” has grown, people have started pinning the term to different things, i.e. people call different types of map, customer journey maps.

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Customer Journey Mapping Customer Journey Document Workshop 60

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. Instead, we’re told to create business plans that include pages and pages about GETTING customers. Marketing and sales are the primary focus.

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Customer Centricity Customer Journey Mapping Connections Feedback 271

Totango

NOVEMBER 3, 2022

Start with defining the customer journey. While teams may often refer to “the customer journey,” how do you ensure alignment and shared understanding of what that means across your business? Hedgpeth shared that the first thing a customer success leader should do when joining a new company is create the journey map.

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inQuba

FEBRUARY 3, 2023

Customer Journey Management, which includes orchestration, makes this possible. Customer Journey Management , as we’ve already noted, is the process of discovering and optimizing your customers’ journeys and customers’ interactions with your brand, to improve customer experiences and business outcomes.

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Customer Journey Insurance Customer Journey Mapping Touchpoint 52

Experience Investigators by 360Connext

MAY 26, 2020

How Does it Differ From a Customer Journey Map? Service blueprints are designed to map out the future experience for customers as well as the backend processes and systems to make the experience happen. This might sound like a customer journey map, but there are a few distinctions.

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Customer Journey Mapping Net Promoter Score Customer Journey Workshop 143

Experience Investigators by 360Connext

APRIL 27, 2021

Our free Customer Interview Guidebook and Intake Form can help you learn more about your customers’ actual experience, and our free Customer Journey Map Workbook can help you map it.). What do customers want? Ask fellow leaders and leverage customer feedback. Be your own customer.

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Customer Experience Customer Journey Mapping Culture Customer Journey 291

PeopleMetrics

FEBRUARY 21, 2023

Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. Chances are that the change in customer needs wasn’t actually sudden but a gradual shift.

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Customer Experience Customer Journey Mapping Net Promoter Score Customer Journey 117

Totango

MARCH 21, 2023

Finally, delivery happens via varied communication mechanisms such as self-service documentation portals, newsletters, and reviews that come together to make a meaningful impact on both sides of the equation. Get started with customer journey mapping Establishing an effective customer journey map for your business can be a daunting task.

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Customer Journey Mapping 2023 Metrics Customer Success 82

Quadient

SEPTEMBER 16, 2022

This one: Customer Journey Mapping: A brand's GPS to loyalty and advocacy was written back in 2016 by Laurent Ghio, Quadient’s first Certified Customer Experience Professional. This is similar to the “living journey maps” concept that was present in our initial release. Customer Journey Mapping.

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Customer Journey Mapping 2007 Document 2022 52

Education Services Group

FEBRUARY 8, 2022

Over the years, we’ve helped many of our clients build customer journey maps as part of our Customer Success as a Service® business model. I want to give you an inside look at what makes journey mapping the ESG way so special. Because we get asked about our customer journey mapping workshops a lot.

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Customer Journey Mapping Workshop Customer Journey Customer Success 52

Experience Investigators by 360Connext

FEBRUARY 26, 2015

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Need help?

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Customer Centricity Customer Journey Mapping Social Media Consulting 250

Totango

NOVEMBER 12, 2019

As you can see from the customer’s perspective, the attention you offer after a sale is completed is just as important as the attention you show during the sales process. This makes the sales to customer success handoff a critical moment that can determine whether or not you retain a customer.

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Sales Customer Success Customer Journey Document 60

Michelli Experience

DECEMBER 16, 2015

We called those documents “maps” and we struggled to fold them back into place when we were finished using them. Today maps have gone digital and satellites locate us and offer mellifluous voice prompts on a turn-by-turn basis. That hope comes in the form of an old fashioned “customer journey” map.

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Customer Journey Customer Journey Mapping Document Fashion 45

Quadient

MAY 12, 2022

Public customer reviews on third-party sites often provide contextual detail about how our products and services are being leveraged to drive better customer experiences. Top-Rated Awards” from TrustRadius based on reviews left for us by our customers. Customer Journey Analytics. Customer Journey Mapping.

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Customer Success Customer Journey Mapping 2007 Document 52

Experience Investigators by 360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. The best customer-centric organizations leverage customer empathy to create a more positive journey for all customers. Where is the register?

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Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Customer relationships. Why is B2B CX Important?

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B2B Customer Experience Net Promoter Score 2024 551

Experience Investigators by 360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. The best customer-centric organizations leverage customer empathy to create a more positive journey for all customers. Where is the register?

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Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 110

Experience Investigators by 360Connext

AUGUST 9, 2022

Collecting feedback and not creating real, long-term change in the organization means disappointment for both customers and leaders. Customers don’t feel heard and typically aren’t experiencing a consistent customer journey. This leads to another common Reactive Reality. Reactive Reality #2.

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Net Promoter Score Metrics Customer Journey Mapping Customer Journey 143

Totango

AUGUST 18, 2022

One way to tackle these challenges is to utilize a customer onboarding checklist for your CS team that delineates all of the targets that need to be hit during this stage of the customer journey. Completing these steps enables a new customer to start making practical use of your product and its features.

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Customer Journey Mapping Customer Success Document Customer Journey 95

Totango

AUGUST 5, 2022

Client onboarding questionnaires are usually administered shortly after the client becomes a paying client or, in some cases, during a sales discovery session. A client onboarding questionnaire can help you: Make a smooth handoff between your sales team and your customer success team. Close information gaps. Assess client needs.

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Document B2B Sales Customer Journey Mapping 86

Ecrion

OCTOBER 22, 2019

Especially if you constantly study up on recent trends in customer service, you’ve likely heard the phrase “customer journey mapping” quite a lot lately. That’s because there’s a moment in the customer journey that is causing some kind of a roadblock. Try Interactive Documents.

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2019 Customer Experience Customer Journey Mapping Omnichannel 49

Gainsight

OCTOBER 7, 2022

And for businesses looking to drive retention and expansion post-sales, the same lesson applies! That’s because when companies are looking to optimize the customer journey for conversion, renewal, and expansion, they achieve the best results when Customer Success and Product Development are working together. via GIPHY.

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2022 Customer Journey Mapping Document Customer Journey 52

ChurnZero

APRIL 10, 2020

But issues arise when project handoffs occur at a less-than-ideal time for the next in the line of customer succession. During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. Involve Customer Success early.

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Customer Success Customer Journey Mapping Loyalty Programs Reference 61

Alida

MARCH 8, 2018

We knew documents locked away on network drives or static web pages wouldn’t get many eyeballs, so sharing information in a more centralized location was important. We learned that developing customer personas is a journey, not a destination. We also used PowerPoints to share concepts and early drafts in initial meetings.

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Customer Journey Mapping Document Feedback Customers 150

Education Services Group

APRIL 21, 2021

Constructing and evolving these processes is the second category of capabilities on the ESG Customer Success Maturity Model. According to TSIA’s The State of Customer Success 2020 , operationalizing the customer journey is one of the six key elements of scaling CS. CS Journey Map. Access to Data.

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Customer Success Customer Journey Mapping NPS 2020 94

CSM Magazine

APRIL 23, 2020

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels? Firstly, let’s take a closer look at the customer journey.

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Marketing Customer Experience Social Media Touchpoint 52

CSM Magazine

OCTOBER 12, 2022

Instead of having to remember a PIN or providing other identifying information, customers can simply use their voice to verify their identity. Customer Journey Mapping. In the age of digital customer service, customer journey mapping has become an essential tool for businesses looking to improve customer experience.

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Technology Customer Experience Social Media Customer Journey Mapping 52

CustomerSuccessBox

DECEMBER 17, 2021

Thus, turning more potential customers into repeat buyers and loyal advocates. A partial or incomplete misunderstanding, on the other hand, has the potential to dramatically affect conversions at all stages of your sales funnel. A customer journey cannot be micromanaged. And not in a good way. Think of it this way.

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B2B Touchpoint Net Promoter Score Customer Journey 52

CustomerSuccessBox

MARCH 7, 2022

An account plan is a comprehensive internal document that acts as a compass for all aspects of customer management. Risk analysis, ownership, and a clear description of the customer journey, as well as their expectations, should all be included. The gathered data aids in the development of a customer-centric rhythm.

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Customer Success Document Customer Journey Mapping Customers 52

ClientSuccess

NOVEMBER 15, 2017

Mapping out the customer journey isn’t just for small start-ups or unicorn companies. It can be tempting to write off this extra step if your company is part of a larger, more mature marketplace as the customer experience is likely well documented and established. What Is Customer Lifecycle Management?

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Customer Journey Mapping Management Metrics Customer Journey 40