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2017 Trend 3: The Beginning of Channel Guidance

Team HGS

2017 Trend 3: The Beginning of Channel Guidance. Earlier this year, HGS released a whitepaper on this year’s top 10 trends in customer service. For the past decade, new communication channels have been emerging from phone, to email, to chat, to social. In some complex cases, the best channel may be a phone call.

2017 52
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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.

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Measuring Customer Journeys Like a Pro

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Some marketers call them flows or journeys.

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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels.

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Drip marketing: How to plan and execute effective campaigns

BirdEye

While this isn’t necessarily a hard and fast rule, there’s truth behind it — consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily.

Marketing 109
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Customer Journey Analytics vs. Traditional Analytics—Know the Difference

Avaya

It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. Consider that a typical customer now owns three personal mobile devices , each with anywhere from 10 to 20 downloaded apps. The bottom line is that a business can support virtually every interaction channel.

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How to dismantle data silos to drive customer centricity

BirdEye

Organizations can meet customer expectations by unifying CX Marketing and CX Management teams and allow them to tap into the “voice of the customer” to grow their businesses through happy customers. Fragmented teams create fragmented experiences for customers. Map the customer journey and measure it at each stage.