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What Technology Is Available to Achieve a 360 Degree Customer View?

CSM Magazine

Achieving a 360-degree customer view involves integrating various data sources and technologies to create a comprehensive profile of each customer. Here are some key technologies and practices that can help achieve a 360-degree customer view: 1.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Tools and Techniques for Competitive Analysis In today’s fast-paced, technology-rich environment, competitive analysis has undergone a transformation. When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs.

Marketing 260
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Customer experience metrics: Connecting feedback data and operational metrics to customer experience KPIs such as NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) lets your organization achieve a more complete and accurate view of the guest experience.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels.

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What does customer relationship *really* mean to you?

Alida

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The race towards customer-centricity is driving some the biggest trends in business technology. The customer relationship management (CRM) market, for instance, reached $26.3

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LoyaltyPlus and Currency Alliance work together to enhance LoyaltyPlus’ partnership reach for loyalty programmes

LoyaltyPlus

Currency Alliance is on a mission to create a Global B2B Loyalty Marketplace, with an extraordinary platform that any company can use to create their own loyalty ecosystems with complementary brands – regardless of size, industry, geographic location, and incumbent technology. Contact: Len Lubbe. Telephone: +27 82 452 3595.

Loyalty 52
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What is relationship marketing: examples and strategies

BirdEye

This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. But times have changed, and customer voice is more important than ever.