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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. What is the Voice of Customer Process?

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Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. NPS is a metric that is used to measure customer loyalty and satisfaction. Net Promoter Score is not merely a floating number.

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How Bad Customer Experiences Cost Your Business Big Money

Thematic

Here's a breakdown of common options organized by the aspect of the customer experience they help you improve. Loyalty and Advocacy: Net Promoter Score (NPS): Measures willingness to recommend. Snags like this can significantly dent customer satisfaction and loyalty. What are some common CX friction points?

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Customer Experiences Might be Costing Your Business Big Money

Thematic

Here's a breakdown of common options organized by the aspect of the customer experience they help you improve. Loyalty and Advocacy: Net Promoter Score (NPS): Measures willingness to recommend. Snags like this can significantly dent customer satisfaction and loyalty. What are some common CX friction points?

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How to Measure the ROI of CX

Second to None

We have listed the top ten in a previous blog ; net promoter score, customer satisfaction, and customer effort score are all commonly used measurements to name a few. Next you must select the corresponding financial metric that will be measured alongside your CX investment. Will it increase sales?

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Why Traditional CX Programs Earn Low Scores from Their Clients

CX Workout - Ideas Blog

2) Misunderstanding the True Voice of Customers and Employees. 3) Little connection between the Employee Experience and Customer Experience. For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing?

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How to Build the Business Case for Customer Success

Totango

Keep the priorities of the people to whom you are speaking in mind when presenting your business case for customer success and choosing what types of data to share during your presentation. For CEOs: Emphasize programs and their results, especially financial results. For CFOs: Emphasize financial KPIs and trends.