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Rethinking the ROI of CX

Zeisler Consulting

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI?

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Maximizing Digital Marketing ROI With Superior Customer Service

CSM Magazine

But when it comes to maximizing ROI, it should be at the top of your list. What is Digital Marketing Return on Investment? Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

Contact center analytics are akin to a master storyteller, weaving tales from myriad data points and interactions. It’s the pulse of customer interactions, the rhythm of agent responses, and the melody of operational flows. Each of these interactions leaves behind a trail of data. What Are Speech Analytics?

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Navigating the IVA Landscape with Opus Research & Interactions: A Conversational Recap

Interactions

If you missed the recent Interactions webinar with Opus Research , don’t worry – we’ve got you covered. Joe Kuhn, Solutions Architect at Interactions, dropped some serious knowledge bombs during the Q&A session, and we’ve rounded up his answers into a one stop guide. ROI: The Golden Metric Q.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

To help get the change started at your enterprise, we’ve put together five customer-centric marketing strategies for SaaS companies that deliver real ROI. These are the top five customer-centric marketing strategies that deliver on ROI for SaaS companies: Create a visible customer journey. Talk as often as you can.

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How Help Desk Software Increases Your Customer Support ROI

Help Scout

If you’re thinking about investing in customer support software, you’re probably wondering if the cost will pay off. Calculating the return on investment (ROI) of a new tool can be tricky. It’s worth noting that if a help desk cuts costs but drives customers away through lower quality, you’ll see decreasing ROI.).

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CX Prediction 2022.2 — Surveys Are Just the Start

SurveyGizmo

Executives have been trying (and largely failing) to integrate customer feedback in a meaningful and profitable way that allows for quick customer interaction and issue resolution , not just data collection. Only 4% of CX leaders believe their CX measurement system enables them to calculate a decision’s return on investment (ROI).

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