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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy. Click here.

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

A 2005 study concluded that work engagement is linked to performance and customer loyalty (Salanova, Agut & Peiró, 2005). Conclusions: Create meaningful work with the employment brand. Make sure that employees agree with the values of the employment brand. focuses employees at all levels on the customer, and 3.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52
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Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Powerful consumer brands, meanwhile, are building their own coalitions. 0: operated and run by a powerful consumer brand (pioneered by Tesco in 1995). In summary: V1.0

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Best of the Podcast 2018: Build Power Moments in Your Customer Experience

Customer Bliss

Though not a CX book per se, it will definitely get you thinking about ways you can differentiate your brand and the experiences you provide to your customers. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. SOME MOMENTS RISE ABOVE THE REST.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key. And why does this happen?

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