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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54
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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48
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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

The lack of trust in insurance providers has remained above 50 percent since 2007. So how do you get to the point where your insurance brand or agency is able to inspire trust among customers? Or share positive feedback on your insurance brand’s social media profiles. These connections are predicated on trust.

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Markies Monday: 3 Ways to Win a Markie Award

Oracle

The Upshot Award for Best Demonstrated ROI (Marketing). The Upshot Award for Best Demonstrated ROI (Sales). The Upshot Award for Best Demonstrated ROI (Service). Since 2007, the Markie Awards celebrate innovation and excellence in customer experience. The Nexus Award for Best CX Ecosystem. Share your results.

2020 76
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Stop Building CX Departments and Build Influence Instead

Horizon CX

A permanent autonomous CX department immediately requires answering the dreaded ROI question at least annually, for which the community has yet to widely and satisfactorily answer. The company grew into a billion-dollar business and was sold to a French Company, in 2007 through further transfers and was finally acquired by Motorola in 2020.

2007 52
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Social Media Marketing For Insurance: Dos and Don’ts

ReviewTrackers

The lack of trust in insurance providers has remained above 50 percent since 2007. So how do you get to the point where your insurance brand or agency is able to inspire trust among potential and existing customers? Have tracking systems in place so that you can measure the ROI of your efforts. DO: Use testimonials.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

This is enticing because leaders want to know what they need to “do” to create and/or transform their culture and leadership to build a network of like-minded leaders and human capital that will attract customers for life and employees that are brand advocates. 1-selling Greek yogurt brand in the U.S.

Culture 40